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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Differentiation is about standing out from the noise and giving people a reason to choose you over others. Let me tell you why that is, and how you can differentiate. Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication.

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Hiring Employee #1

A Smart Bear: Startups and Marketing for Geeks

Tweet. --> It’s a big decision to make your first hire, because what you’re really deciding is whether you want to keep a lifestyle business or attempt to “cross the chasm” and maybe even get rich. There’s already a lot of great advice about hiring at little startups. salary, benefits).

Hiring 282
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Startup Stock Options – Why A Good Deal Has Gone Bad

Steve Blank

Stock options for all employees of startups served several purposes: Because startups didn’t have much cash and couldn’t compete with large companies in salary offers, stock options dangled in front of a potential employee were like offering a lottery ticket in exchange for a lower salary. And the bet worked. That made sense.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. You start out with vision, you must adapt and have intellectual honesty once you stare at your data and know where your true sources of differentiation and value are. As an early-stage VC I love this phase.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. Hiring more people isn’t always the right answer.

Startup 418
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How to Hire a Fractional CMO: The Smart Way to Scale

Duct Tape Marketing

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. When should I hire a fractional CMO?

Hiring 79
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Top 5 Fastest - Growing Freelance Platforms in 2020

Transformify

On the contrary, salaried employees may lose their jobs on short notice due to business transformation, cost-cutting or adverse market conditions having a negative impact on the company they work for. Another differentiating factor is the type of assignments each freelance platform is focused on. Onlinejobs.ph.