VC Cafe

SEPTEMBER 26, 2010

The newly formed teams then work for the entire weekend, with the help of some experienced mentors from the industry, who volunteer their time to share advice on product, technology, legal, PR and other issues. As the founder, you’re the number one sales person of the company and it is not a function you can outsource right away.

Elevator Pitch 103

Elevator Pitch Incubator Technical Review Startup 103

betashop.com

OCTOBER 8, 2012

million registered users, 7500 supplier partners, 600 team members, and a run-rate of more than $150M in sales in just 15 months. At Fab, mobile is already 33% of our visits and sales and we just launched our mobile apps nearly a year ago. Don’t skimp on fundraising because of dilution fears.?. So, here goes. Keep at it.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Lightspeed Venture Partners

NOVEMBER 19, 2012

The company launched six months ago and so far has grown to 110 subscribers, with all customer acquisition coming from PR and referrals. They talked about a referral program, as well as direct sales. The company did $250,000 in sales last year and is profitable. They are seeing an 85% monthly renewal rate.

Pre-Money Valuation 166

Pre-Money Valuation Alabama Valuation Churn Rate 166

YoungUpstarts

JULY 23, 2012

I learned that most juices of exotic “superfruits” like pomegranate or cranberry are often diluted with “fillers” like apple, pear or grape juice. The sections on POM Wonderful, the billion dollar global business focused on 100% pomegranate juice, were especially enlightening.

Ruby 159

Ruby Fiji America Dilution 159

Rob Go

JUNE 10, 2013

Write code, talk to users, and build the company (hire the best people you can find, get the culture right, fundraise, close sales, etc.) If you hire PR people, resist their desire to control all the contact. Don’t let your company be run by a sales guy. Worry more about making sure you pass than an extra point of dilution.

Startup 49

Startup Technical Cofounder Hiring Cofounder 49

Mike Michalowicz

JANUARY 14, 2013

Skip the emoticons – when addressing a broad audience – specifically through a professional or business page, emoticons can dilute the effectiveness of the message, diminish credibility, and even be perceived as inappropriate. Engagement leads to a conversation, that leads to trust, that leads to a sale.

PR 167

PR Audience Social Media Dilution 167

www.paulgraham.com

OCTOBER 23, 2010

The woman in charge of sales was so tenacious that I used to feelsorry for potential customers on the phone with her. Stephen Hawkings editor told him that every equationhe included in his book would cut sales in half. A 10% improvement in ease of use doesnt just increase your sales 10%. Its more likely to double your sales.

Startup 105

Startup Cofounder Software Stock 105

Both Sides of the Table

MAY 7, 2016

From Aspiration to Hero For companies that do have that moment of success where everything seems to come together: funding, hiring, customers, PR, product releases and so forth — you have a “hero” moment where you feel invincible. Maybe it’s the system, maybe it’s me — but either way what could I do differently to change outcomes?

Churn Rate 150

Churn Rate Vesting Dilution Europe 150

Duct Tape Marketing

MAY 7, 2015

The reality is that few of us can do all of these things well, and we’re diluting our results when we’re spread too thin across strategies. Having a large follower count on Facebook doesn’t matter if you aren’t able to convert that number into relationships and ultimately, sales. Can you tie your strategy back to a measurable result?

Marketing 28

Marketing Dilution Small Business PR 28

Both Sides of the Table

FEBRUARY 25, 2010

But we weren’t optimizing for dilution – we were building a $1 billion+ company and we wanted the runway to succeed. VC, sales, biz dev, M&A or otherwise. But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. VC, sales, biz dev, M&A or otherwise. Any deal.

Technical Review 301

Technical Review Term Sheet Due Diligence Venture Capital 301

This is going to be BIG.

JANUARY 6, 2017

Just like in sales, if you don't put in lead generation tools for talent as early as possible, and start tracking it, that well is going to run dry very quickly. The area I see the worst underhiring is in marketing--where the first hire has likely not done more than pitch for PR or worked a few years at an agency. 4) They underhire.

Hiring 124

Hiring Lead Generation Dilution PR 124

Occam's Razor

FEBRUARY 7, 2022

Oh, oh, oh, and our long-term favorite: Does online advertising on TikTok, Snap, and Hulu actually drive phone sales in AT&T, Verizon and T-Mobile stores in the real world? Pick elements close to the end (sale) vs. at the start ( do people like this creative or love it? ). Accommodate for this reality in your PR campaign.

Analytics 101

Analytics Programming Global Campaign 101

crowdSPRING Blog

DECEMBER 13, 2018

If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. According to a study examining the effect of color on sales, 92.6% And, ideally, that message should come from your business’s core values and strategies. Color Palette. Color is often used to persuade or influence us.

Marketing 162

Marketing Charlotte Naming Design 162