Remove Distribution Remove Metrics Remove Programming Remove Retention
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. How to create a growth hacking strategy using the pirate metrics model.

Retention 113
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Use referral programs to attract new customers and reward your current ones 7. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Set your sights on Google’s Popular Products 4. They use intent signals (e.g.,

eCommerce 129
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How to Master Customer Value Optimization

ConversionXL

When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs. The key is not to get bogged down by short-term metrics at the expense of long-term growth. Customer retention rate; New customer stickiness.

Customer 132
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. For example, a SaaS company that primarily caters to marketing teams could employ related diversification by creating a new program for CFOs. Rewards program, contests, email marketing, campaigns; Revenue. Partnerships.

Marketing 115
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9 Common Things that Stunt Business Growth (and What to Do about Them)

ConversionXL

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132
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Employee Training Hacks

The Startup Magazine

Identify training needs Identifying the specific areas where your employees need training is crucial for creating a targeted and effective training program. Develop a training plan Developing a comprehensive training plan is essential for ensuring that the training program is organized and effective.

Employee 150
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.