Rembrandt Communications

SEPTEMBER 7, 2018

When you think of small business PR, you probably think about distributing a press release. The post Engage Your Audience With Good Small Business PR Content appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast! But, before you send out […].

PR 113

PR Audience Small Business Public Relations 113

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

YoungUpstarts

MAY 13, 2020

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. In this post, you’ll find out the importance of including PR in your business plan. Anchor Your Sales And Marketing Efforts.

Public Relations 235

Public Relations Business Plan PR Distribution 235

ConversionXL

NOVEMBER 10, 2021

Dig into your sales data too. Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Leverage Performance PR to build trust with cold traffic. Promotion PR is built on relationships.

Advertising 131

Advertising Cost Customer PR 131

YoungUpstarts

MARCH 30, 2018

I’ve seen a small retail store triple its business in under 18 months, reaching annual sales goals by Q2 and doubling up on staff with one media introduction. Drive sales. It drives traffic, and, if your website is successful in making an emotional connection with customers, it assists in driving sales. Finally, press releases.

PR 180

PR Public Relations Widget Startup 180

Rembrandt Communications

JUNE 1, 2022

Distribute postcards, personal letters, newsletters, videos, case studies, and more! Recession-Proof Your Business With Content and PR. But, if you communicate the right message about your unique benefits to the right people at the right time, you’ll boost sales, awareness and credibility without wasting resources.

Public Relations 245

Public Relations PR Social Media Audience 245

Rembrandt Communications

DECEMBER 6, 2018

When you think of small business PR, you probably think about distributing a press release. How to Engage People with your Small Business PR Press Release. You can mention ways you are different from the competition, solutions you offer customers, special sales, experience levels, awards/certificates, and more.

PR 113

PR Audience Small Business B2B 113

Rembrandt Communications

MARCH 3, 2016

The post How to Distribute a Press Release appeared first on Boost sales with BtoB Content Strategy and PR here. However, this is usually not the case in the United States. Instead, press releases are a tool to let your target-market know about your latest news and […].

Distribution 100

Distribution United States PR Media 100

Rembrandt Communications

JANUARY 22, 2019

Here’s a handy list to improve relationships and sales all year long. How do you improve PR firm results? But, before you hand over all of your PR activities to the experts, there are a few, key things you can do to create a positive, long-term relationship and get the best results possible. As seen in B2B News Network.

PR 113

PR B2B Public Relations Campaign 113

Rembrandt Communications

SEPTEMBER 7, 2018

When you think of small business PR, you probably think about distributing a press release. How to Engage People with your Small Business PR Press Release. You can mention ways you are different from the competition, solutions you offer customers, special sales, experience levels, awards/certificates, and more.

PR 100

PR Audience Small Business B2B 100

Rembrandt Communications

JANUARY 22, 2019

Here’s a handy list to improve relationships and sales all year long. How do you improve PR firm results? But, before you hand over all of your PR activities to the experts, there are a few, key things you can do to create a positive, long-term relationship and get the best results possible. As seen in B2B News Network.

PR 100

PR B2B Public Relations Campaign 100

Rembrandt Communications

DECEMBER 6, 2018

When you think of small business PR, you probably think about distributing a press release. Here is a quick checklist to consider… How to Engage People with your Small Business PR Press Release 1. Don’t Waste This Small Business PR Opportunity! What is your small business really saying when it comes to public relations?

PR 100

PR Audience Small Business B2B 100

Rembrandt Communications

APRIL 7, 2015

Do you distribute e-mails, newsletters, and other messages solely to sell, sell, sell? The post Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. Do you send out a press release just to announce news? Well, I’m sorry.

PR 100

PR SEO PPC Public Relations 100

This is going to be BIG.

AUGUST 22, 2012

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. Let’s take sales and business development. Getting people to join your company is a key goal of early PR.

PR 160

PR Technical Review Seed Stage Design 160

Rembrandt Communications

AUGUST 1, 2022

You distribute articles, blogs, emails, newsletters, videos, podcasts, press releases, and more… but you don’t see results. Do you write and distribute content (also known as copy) just because you think you need to send it out? Get help if you need it so that you can stop writing and distributing content that doesn’t work!

Distribution 246

Distribution Sales Advertising Email 246

David Teten

JULY 12, 2012

For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores. x% of sales made today will be donated to __).

Venture Capital 122

Venture Capital PR Technical Review Startup 122

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114

PR Public Relations Startup Technical Review 114

Steve Blank

APRIL 23, 2018

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. billion in sales in today’s dollars). Yet, you never hear who built GM to that size.

Michigan 291

Michigan Cofounder Stock Forecast 291

Both Sides of the Table

JUNE 22, 2015

I need to give credit for the topic to PR Malloy who Tweeted me this question. PR Malloy (@diddly_do_indy) June 13, 2015. If a company wanted to distribute software on a mobile device it need to sell via a “portal” (US term) or a “deck” (UK term) of a mobile carrier. ” Here’s what I mean.

PR 150

PR Early Stage Software Naming 150

Up and Running

NOVEMBER 20, 2014

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Traditional distribution services no longer work.

PR 145

PR Small Business SEO Warrant 145

This is going to be BIG.

AUGUST 25, 2011

The issue was that for the last two weeks in August, there were no VCs around to pitch, no distribution partners to meet with for biz dev deals, and seemingly no one else around actually working for me, the non-technical co-founder to push ahead toward milestones. Get your PR pitches out. Second, there was way too much to do.

Technical Review 121

Technical Review Software Review PR Cofounder 121

View from Seed

AUGUST 27, 2014

And that’s why we need to collectively scrap the usual hiring process if we want to bring in great writers to run our blogs, our PR, or our content marketing in general. Naturally, this leads to more open jobs for in-house writers at startups, instead of your more traditional media outlets, PR firms, and advertising agencies.

Hiring 335

Hiring Startup Technical Review PR 335

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Rembrandt Communications

JANUARY 1, 2024

Post your message on social media, add it to your newsletters and marketing materials, send an email campaign, distribute a press release… you get the idea. Take the time to plan your public relations for the year ahead (or hire a PR expert to do it for you!). Communicate in various ways so that your target audience responds.

Public Relations 130

Public Relations Viral PR Social Media 130

ConversionXL

FEBRUARY 3, 2022

The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Growth marketers can penetrate a new market by running experiments like : Sales and promotions. Market penetration. Revisiting pricing strategy. Customer experience improvements.

Marketing 115

Marketing Framework Metrics Channel 115

Rembrandt Communications

MARCH 2, 2020

Or, you can hire a publicist to write and pitch it for you and then distribute it via one of the many services out there. The distribution cost can range from less than $100.00 This way, you get your publicity going at a minimal cost so you can generate more sales and online awareness for your business. up to $1,500.00

Cost 130

Cost Public Relations PR Distribution 130

Rembrandt Communications

APRIL 1, 2021

Confusing: Pizza’s on sale today. Bob’s having a sale today. Instead, your public relations’ (PR) efforts should focus on one-on-one communications for each, individual reporter. Send individual messages instead of a massive email distribution and you’ll have much more success. Everyone’s winning prizes.

PR 130

PR Public Relations Email Distribution 130

Rembrandt Communications

DECEMBER 6, 2018

PR Makes It No Problem. Que the angelic music…) Start public relations (PR) activities. How to Generate Fast Growth with PR. How to Generate Fast Growth with PR. Follow the template you find, or have a marketing/PR student write it for you. Get PR working for you. Try these PR tactics, and see what happens.

Public Relations 145

Public Relations Small Business B2B PR 145

crowdSPRING Blog

MAY 23, 2014

A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. The Price Is Right: For Early-Stage SaaS Companies, It Needs To Be | TechCrunch – crowdspring.co/1j0ToYh.

Social Media 93

Social Media Small Business Design Media 93

Rembrandt Communications

JANUARY 1, 2023

Do they simply write a press release, click a button and instantly distribute it to thousands of media members hoping for a response? Use the wrong press release distribution service? Speaking of press releases, how does your publicist distribute your news? Know how your news gets distributed to protect your brand image!

Distribution 264

Distribution Public Relations Reputation Media 264

Hearpreneur

JULY 3, 2020

Data has traditionally been used only for tracking sales, invoices, financials, inventory, etc. Now, data is pulsing through customer experience, conversation, distribution, claims and inspections in insurance, and more. Thanks to Christine Perkett, Mindfull Marketing + PR ! #13- Thanks to Justin Hawes, K&N Sales ! #19-

Technical Review 143

Technical Review Entrepreneur Software Review Artificial Inteligence 143

Both Sides of the Table

MARCH 25, 2016

dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. billion in sales and thus controls less than 10% of the market. Size of market matters but so, too, does “market structure.”

Startup 150

Startup Seed Money DC Software Review 150

Rembrandt Communications

FEBRUARY 1, 2023

know which news wire services distribute credible news and which ones don’t. If you distribute your news via a “cheap” distribution service, it will probably be ignored by the press … unless you are a well-known company or celebrity. Are you trying to get noticed by a specific publication, broadcast or other media venue?

Due Diligence 263

Due Diligence Distribution Reputation Public Relations 263

Business Plan Blog

OCTOBER 4, 2013

Furthermore, when faced with adversity only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Rather, give titles such as VP of Engineering, Product/Technology, Sales, Marketing, Finance, etc. Typically, these hires fall into 2 buckets: product development and sales.

Part-Time VPE 79

Part-Time VPE Fractional VPE Cofounder CTO Hire 79

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 60

PR Public Relations Startup Technical Review 60

ConversionXL

OCTOBER 25, 2018

Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. Leads in a demand generation strategy, we’re told, should actually generate sales. What is a lead if it doesn’t have a chance at becoming a sale?). But sales hates the “leads.”

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

MARCH 19, 2020

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. Bain offers a rubric based on your current market position and financial strength: ( Image source ).

Marketing 121

Marketing Campaign Non-Compete Lean 121