ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Product development.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

SEPTEMBER 12, 2008

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Aug-15: Head of Sales (growth team). Nov-15: Graphic Designer (growth/product). Nov-15: Graphic Designer (growth/product). Dec-15: Developer (product team). Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 15, 2008

This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product. How to listen to customers, and not just the loud.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

ConversionXL

SEPTEMBER 5, 2019

You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It

Software Review 102

Software Review Design Agile Analytics 102