Both Sides of the Table
OCTOBER 19, 2009
There was no viral social networking products back then like Twitter where people could easily discover your content. Distributed version control model – first in the industry like ours and we are filing patents. I had planned a balance of large companies and SMB/divisional sales but have changed my thinking. Folksonomy.
ConversionXL
MARCH 6, 2019
Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. Stay on brand.
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www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
ConversionXL
MAY 27, 2022
In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. In most cases, viral posts generated less demand.
YoungUpstarts
SEPTEMBER 13, 2018
Although it would be great to see sales cycles much shorter, it’s understandable about the care some organizations take in choosing a partner that will represent their brand on the very visible social media front. Content doesn’t have to “go viral” to benefit your business.
Startup Lessons Learned
APRIL 14, 2009
Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. First of all, they are not selling their product by hand.
ConversionXL
APRIL 3, 2018
Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. In an A/A test the distribution of p-values is random. Offline sale – typically. Long sales cycle – 18 months or more.
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