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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Having a high position can make a huge difference to “organic” downloads. Look at Viddy & SocialCast.

SEM 379
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9 insider tips for promoting your app

The Next Web

So you’ve developed your dream app and uploaded it to the market, eagerly waiting for a flood of downloads to propel your product to stardom. But despite announcing it on your Facebook page and getting some positive reviews, you can’t seem to get past 50 downloads a day. A one-page site with a large download button is enough.

PR 157
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Rather, we repurposed some original content into a downloadable guide format, then advertised it. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing.

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How to Use PR to Build Credibility for Your Business

Duct Tape Marketing

How to Use PR to Build Credibility for Your Business written by John Jantsch read more at Duct Tape Marketing. Diplomat, and founder of Gloria Chou PR. Her approach to PR is unconventional and unlike anything you’ve seen, because she created them out of necessity. Questions I ask Gloria Chou: In this day and age what is PR?

PR 81
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”.

Metrics 346
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How SEO Has Evolved Over The Years

Duct Tape Marketing

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

SEO 89
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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. 06:56] What is Dark Social?