Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all.

Early Stage 380

Early Stage Stealth Marketing Startup 380

YoungUpstarts

MAY 11, 2016

But what happens when you grow your business, start running ad campaigns, have more competition and need to stand out on mobile and the web? This is why companies like Nitro Circus now use the url nitrocircus.live to take web browsers straight to their tour dates page. What is the Search Engine Marketing (SEM) value of new domains?

SEM 100

SEM Los Angeles Software Review Naming 100

Both Sides of the Table

APRIL 4, 2011

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. How many adds came through organic SEO? How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? SEO is seldom “free.”. How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

APRIL 26, 2016

There have been countless debates about the demise of the mobile Web at the hands of mobile apps. One pundit sees apps dominating users’ attention ; another predicts apps will kill off the entire Web. Amazon has more app revenue than mobile Web revenue. Apps are for loyal users and mobile Web is for reach.

Mobile 100

Mobile Web SEM Affiliate 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

JULY 26, 2016

See Also: The Top 10 Tools for Tracking Your Web Metrics. Especially in the early stages, keeping a relationship with your customers can be paid off exponentially, not only in overall engagement but with extremely valuable word of mouth marketing. Google AdWords or SEM (expensive). Successful and failed experiments.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. Start with a five-dollar-a-day SEM campaign.

San Francisco 168

San Francisco PR Lean Early Stage 168