ctotodevelopers.blogspot.com

JULY 11, 2012

social networking, SaaS, content management, media, enterprise 2.0 decide on success metrics, measure, and then decide if additional investment is warranted. If the innovation is successful, then the metrics should help drive the enhancement into the top/right "agile happy place" quadrant. media and publishing. (6).

Agile 40

Agile Architecture Offshore Software Developers 40

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. Non-Ecommerce. Pick any social media channel, or all.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

JANUARY 14, 2020

Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. The Jobs-to-be-done framework (JTBD) was invented by economist Clayton Christensen and is a great way to identify user intent for a topic and define the right features. Twitter recently introduced topics , too.).

SEO 159

SEO Framework SCRUM Search 159

The Equity Kicker

MAY 6, 2015

focus on real metrics rather than buzz among other VCs and the media. Because we are tightly focused on early stage ecommerce we have a lot of relevant learnings to share with our partners. We try to do all five of these at Forward Partners, whilst avoiding mistakes like these. Numbers 1 and 3 are where we are strongest.

Early Stage 60

Early Stage eCommerce Framework Metrics 60

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? Optimal Acquisition Email Metrics.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Most Analysts for ecommerce entities spend all their time with ecommerce data. They should obsess like crazy about ecommerce conversion rates.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy. Which do you choose?

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!).

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. Unsurprisingly, users see a large chunk of these ads ( 33% ) on social media platforms. Take BetterHelp , an online therapy platform that uses social media advertising in its demand generation strategy.

Email 146

Email Social Media Cost Campaign 146

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. A Framework For Critical Thinking. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Social Media Performance Analysis. Key Metrics: Map Overlay Visualization. Social Media Performance Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

MAY 4, 2010

Use this if it helps: Web Analytics Measurement Framework. Just keep the framework at the back of your mind.]. Points for telling me about ecommerce. Shock me by including a framework you use for your recommendations (which one person did, it looked like a house! Focus on the obvious, and the non-obvious. so amazing!).

Web 112

Web Non-Compete Analytics SEO 112

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). The more advanced you get the more SEO is already integrated into the product so the more time you’ll likely have to invest in figuring out what can really help move your metrics.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

APRIL 23, 2019

As for ecommerce, projections forecast mobile sales to reach 54% by the year 2021. Organizations often obsess over NPS, but it’s a metric that sits at the top of the pyramid. You can also retarget non-purchasers on social media in the first 24 hours following a visit. ICE is a simple prioritization framework. How to ask.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] In the Build stage we use YouTube as an media platform. #4. Tap into YouTube Community / Media Platform. YouTube is magnificent. YouTube is amazing.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. According to that same NNG research: Ecommerce sites can expect to double their sales. Step 2: Create a framework for user research.

Design 111

Design Framework Product Development Technical Review 111

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. the company are organized and incentivized (as in what metrics determine their bonus). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Keep your objectives within reach by following the SMART framework: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

AUGUST 4, 2020

You do CX a disservice if you focus only on metrics like NPS. Let’s say you work for an ecommerce sportswear company. Check out the social media links, sign up for the newsletter, and follow the checkout flow to make a purchase. Spend a day with delivery drivers, retail staff, and social media and customer support teams.

SQL 117

SQL Software Review Agile Metrics 117

Occam's Razor

DECEMBER 3, 2012

I wanted to come up with a simple framework that companies could use to self-diagnose the sophistication of their digital marketing strategy. " framework with you. Use those metrics to optimize your social existence. You can of course do ecommerce/lead gen. But nothing magical had come to me. That changed recently.

Framework 147

Framework Marketing Search Mobile 147

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Look at the colors. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. Yet at the end of all that money and all that love, they struggle to make even a single decision about shifting media spend (from Facebook to Email or Google to Bing or whatever). For the smartest portfolio allocations the answer is media mix modeling (powered by controlled experiments).

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

FEBRUARY 25, 2013

Media Optimizations 2. Let's say the analytics team does analysis of current email marketing metrics and identifies improvements to how your company structures the emails that go out. Identifying which model to use to attribute credit for a single conversion across multiple media channels is immensely difficult.

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

JANUARY 4, 2016

They never consider Think or Care intent, all they obsess about is Do intent ( See-Think-Do-Care business framework ). The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives. Sucks to be you Visitor!). is Conversion Rate.

Metrics 60

Metrics Analytics eCommerce Conversion 60

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Awesome, right? #3. Now it's time for acquisition.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

DECEMBER 22, 2008

Once you have collected that piece of data you can do any of the other analysis you want for that offline to online traffic stream, be it conversion rates or site abandonment rate or task completion rates or even non-ecommerce outcomes. Offline media stimulus causes us, lemmings like, to run to the site and do stuff. Ok now your turn.

Analytics 122

Analytics Campaign Maldives Software Review 122

Occam's Razor

JUNE 11, 2014

But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience. The awesome See-Think-Do framework.]. Take any metric you want. Pick any metric you want. And their ecommerce stores also look feel the same around the world. Follow-on views.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. Landin Gee: Besides compete.com, where else can I access free competitive intelligence (excluding social media tools)? Parleo_ Q : what is most superficially tempting metric that is almost never worth worrying about? If you have Web Analytics 2.0

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. Lets say you run an ecommerce store with an average transaction value of $50. Ignore vanity metrics, segment super deep and don’t just rely on built-in reports. Also, vanity metrics are not insightful.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

FEBRUARY 7, 2022

Another frequent online experimentation strategy is to use matched-market tests to figure out diminishing return curves for the online-offline media-mix in our marketing plans. Evolve: See – Think – Do – Care: An intent-centric marketing framework.). Don’t test for a vanity metric. Don’t test on 5% of the site traffic.

Analytics 101

Analytics Programming Global Campaign 101