ConversionXL

SEPTEMBER 9, 2020

Even a one-second delay can cost an ecommerce site $25,000–$125,000 per year …or more! More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. Here are the metrics Google Page Insights measures that specifically relate to SRT.

Caching 102

Caching Development Team Review Hosting Software Review 102

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

FEBRUARY 4, 2020

We moved forward without a specific framework, deep data analysis, or comprehensive testing plan. Our conversion metrics didn’t connect to more important ones: activation rate and, of course, revenue. Additionally, all our users and product engagement metrics got skewed. But that urgency worked against us. So what was the issue?

Acquisition 67

Acquisition Software Review Technical Review Mobile 67

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments. Image Source. New visitor vs returning visitor.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

APRIL 23, 2019

Your ecommerce checkout flow is where the money is at. An ecommerce site that I analyzed recently had a payment page in which 84.7% A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. Metrics to keep in mind: Average transaction value; Average quantity per transaction. Think about it.

eCommerce 115

eCommerce Design Software Review Technical Review 115

ConversionXL

APRIL 18, 2017

When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. Whether you’re working for a mom and pop shop with low revenue or a $500M a year ecommerce giant, the work you put into get results is the same. Building frameworks also helps standardize the industry practices.

Conversion 87

Conversion Framework Revenue Analytics 87

YoungUpstarts

MAY 29, 2018

The key question is what features tend to define the best ecommerce platform. The malleable framework of current solutions has taken much of the guesswork out of the equation. The solutions of yesterday might not necessarily be able to address the needs of today and tomorrow. One-of-a-Kind Solutions for Your Daily Business Needs.

Widget 127

Widget eCommerce Framework Metrics 127

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

JUNE 27, 2016

In case you’re unfamiliar with our conversion research framework, here’s a visual summary… Typically, when explaining web analytics analysis, I say it’s when you: “Conduct an analytics health check. This is why I find a much better indicator of success is the Page Value metric in Google Analytics.

Analytics 72

Analytics Web Technical Review Conversion 72

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

ctotodevelopers.blogspot.com

JULY 11, 2012

decide on success metrics, measure, and then decide if additional investment is warranted. If the innovation is successful, then the metrics should help drive the enhancement into the top/right "agile happy place" quadrant. What if we all went ECommerce Only? I call this scenario "Innovate and Measure". More to come. at 8:15 AM.

Agile 40

Agile Architecture Offshore Software Developers 40

ConversionXL

JANUARY 14, 2020

Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. The Jobs-to-be-done framework (JTBD) was invented by economist Clayton Christensen and is a great way to identify user intent for a topic and define the right features. Twitter recently introduced topics , too.).

SEO 159

SEO Framework SCRUM Search 159

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. Non-Ecommerce. A good thing. Glory will be yours!! No, none of that.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

AUGUST 17, 2017

The second is to guard against any significant drop in your primary metrics (such as sales conversion). you’ll be able to view the performance metrics for all mobile visitors. There should be an underlying measurement framework that underpins the objectives of your website, whether the existing one or the new one.

Metrics 103

Metrics Framework Conversion Design 103

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Campaign Email Marketing 137

The Equity Kicker

MAY 6, 2015

focus on real metrics rather than buzz among other VCs and the media. Because we are tightly focused on early stage ecommerce we have a lot of relevant learnings to share with our partners. We try to do all five of these at Forward Partners, whilst avoiding mistakes like these. Numbers 1 and 3 are where we are strongest.

Early Stage 60

Early Stage eCommerce Framework Metrics 60

ConversionXL

FEBRUARY 24, 2014

Example: An Ecommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. A framework for thinking about this: Fogg Behavior Model. Metrics to keep in mind here: Average transaction value. Many ECommerce sites want buyers to sign up before they buy. Is that really the case?

eCommerce 133

eCommerce Design Software Review Technical Review 133

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Most Analysts for ecommerce entities spend all their time with ecommerce data. They should obsess like crazy about ecommerce conversion rates.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

MARCH 29, 2017

via Ecommerce Growth Masterclass). Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. To do that, we use prioritization frameworks. The metrics you’ll be using. Your hypothesis.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

OCTOBER 13, 2015

Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Will this cohort help me improve that metric?”. Their metric was revenue: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!).

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Matt Gershoff , CEO of Conductrics , advises those in the space to learn about reinforcement learning as a framework for optimization and targeting.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. A Framework For Critical Thinking. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

DECEMBER 13, 2022

Define your target metrics. To do this, we recommend the ResearchXL Framework. It also helps to have a framework. There are many frameworks to prioritize your A/B tests, and you could even innovate with your own formula. So, think in this order: Define your business objectives. Define your website goals. Craig Sullivan.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

NOVEMBER 29, 2016

Depending how you’re benchmarking and with what metrics, it could be beneficial or it could be a waste of time. Most eCommerce sites compete with Amazon one way or another. Similarly, as part of our eCommerce benchmarking report, we studied five nutrition sites: Bodybuilding.com. Amazon Prime members convert at 74%.

Conversion 48

Conversion eCommerce Database Vertical 48

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. There’s no metric to measure customers’ emotional responses and what impact those subjective emotions have on your business. Which do you choose?

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). The more advanced you get the more SEO is already integrated into the product so the more time you’ll likely have to invest in figuring out what can really help move your metrics.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MAY 4, 2010

Use this if it helps: Web Analytics Measurement Framework. Just keep the framework at the back of your mind.]. Points for telling me about ecommerce. Shock me by including a framework you use for your recommendations (which one person did, it looked like a house! Focus on the obvious, and the non-obvious. so amazing!).

Web 112

Web Non-Compete Analytics SEO 112

ConversionXL

APRIL 23, 2019

As for ecommerce, projections forecast mobile sales to reach 54% by the year 2021. Organizations often obsess over NPS, but it’s a metric that sits at the top of the pyramid. ICE is a simple prioritization framework. The PIE framework prioritizes tests based on Potential, Importance, and Ease (of implementation).

Mobile 114

Mobile Framework Bandwidth Technical Review 114

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. In just six words, Jasper communicates how its platform solves a common challenge for ecommerce site owners, social media managers, and digital marketing professionals.

Email 146

Email Social Media Cost Campaign 146

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. According to that same NNG research: Ecommerce sites can expect to double their sales. Step 2: Create a framework for user research.

Design 111

Design Framework Product Development Technical Review 111

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Analytics Channel eCommerce 147