ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. Over the last years I’ve led different marketing and growth (SEO) teams that were focused on driving as much (relevant) traffic as possible from search. How SEO can contribute to Growth?

SEO 134

SEO Metrics Analytics Search 134

Brandanew

OCTOBER 13, 2015

Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. f) SEO ranking. Think beyond generic SEO. SEO has changed. The way to think about SEO is: a) Establishing organic links (please do NOT buy them). Mobile internet is seeing a huge growth.

Social Media 100

Social Media Marketing SEO B2B 100

Up and Running

JULY 6, 2021

eCommerce has become a major business , so it’s no surprise you’re considering joining the 7.9 Research published by Statista in March 2021 showed revenue from eCommerce in the United States reached $431.6 Dropshipping is an incredibly popular business model for those looking to start an eCommerce business. billion by 2025. .

eCommerce 163

eCommerce Startup Business Model Demand 163

Up and Running

FEBRUARY 28, 2017

They may understand the value of SEO, but often assume it is too expensive or too time-consuming to learn and implement. The fact is, SEO can be done fairly simply through the use of online tools and reading online discussion boards, articles, and YouTube videos. I know what you’re thinking: SEO tools are way too expensive!

SEO 60

SEO Small Business Analytics Search 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If I'm doing SEO for keyword cluster xyz, what am I really solving for? Is this all we can accomplish from display advertising on the Internet?

Framework 163

Framework Marketing Metrics Audience 163

crowdSPRING Blog

JULY 10, 2015

Tech Startups Woo Investors With Unconventional Financial Metrics — but Do Numbers Add Up? Usability Metrics – A Guide To Quantify The Usability Of Any System – Usability Geek crowdspring.co/1HqW5mA. Unusual Tips to Improve Your SEO With Social Media crowdspring.co/1FLhrFL. JFDI” instagram.com/p/34KQylEHJt/.

Small Business 48

Small Business Design Social Media Startup 48

Up and Running

JUNE 21, 2017

You can further “educate” your Google Analytics metrics by using UTM parameters on your links. This is how this looks: Knowing which particular keyword drove a conversion can be extremely useful to filter out bad keywords, or to optimize for these keywords in your SEO plans (this is how we did it). Bringing it all together.

Marketing 98

Marketing Analytics Campaign Metrics 98

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. We should focus more on what was the business impact of our SEO efforts.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Fruition Internet Marketing. The post provides more detail. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131

Up and Running

APRIL 1, 2021

Engage in SEO and web page optimization. So it is with web page optimization and SEO: engaging in both of these components of your business’s online presence increases your content’s visibility to the clients and prospective leads who are most interested in the type of web content that you publish. .

Networking 96

Networking Social Media SEO Web 96

Up and Running

JULY 26, 2016

This is when metrics come into play. For ecommerce, this is based on transaction size, commission, and chances of the user returning. See Also: The Top 10 Tools for Tracking Your Web Metrics. It’s significantly easier to get a press mention from smaller bloggers or internet evangelists (Youtube, Scoop.it).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

JUNE 27, 2016

This is why I find a much better indicator of success is the Page Value metric in Google Analytics. The biggest difference is that this metric is tied to website outcomes. Obviously, this is 10x more helpful for SaaS and eCommerce sites. Satisfaction: Look at the % Search Exit metric. Step Two: Quality Assurance.

Analytics 72

Analytics Web Technical Review Conversion 72

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. One of these days all web analytics vendors will migrate to the Asynchronous making the Internet a faster place to live in.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. The best way is to segment these metrics and then set individual targets for your most important segments.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well? How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Define your target metrics. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Define your website goals.

Analytics 127

Analytics Technical Review Software Review Framework 127

www.vccafe.com

MARCH 11, 2013

SEO and Analytics Tutorials. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? SEO for Startups â?? SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. Likelihood of Confusion -trademark, copyright and Internet Law. Internet trends. Internet TV.

Software Review 53

Software Review Technical Review Startup 53

Duct Tape Marketing

NOVEMBER 23, 2015

Let’s start with the most obvious metric—traffic to your website. If you do the same, and do so while following SEO best practices , you will see an increase in traffic. #2: Two other important and closely related SEO metrics that you’ll want to track are domain authority and the number of backlinks you have pointing to your website.

Marketing 28

Marketing Metrics SEO Jordan 28

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

OCTOBER 19, 2010

Most web analysts are not responsible for SEO Analytics , and it is such a shame. Besides that to me SEO is an important part of marketing. For example you'll configure goals and ecommerce tracking in Yahoo! Mongoose Metrics ~ ifbyphone. I firmly believe that God created the internet so we could fail faster.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

FEBRUARY 22, 2010

We all get our internet access from Internet Service Providers (ISP's), and as we surf the Web, our requests go through the servers of these ISP's to be stored in server log files. Check the definitions of various metrics. Just choose an industry from their site, I choose Internet Travel , and bam!

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. Also, vanity metrics are not insightful.

PPC 123

PPC Analytics Conversion SEO 123

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. Ron Tite: Yeah.

Arizona 56

Arizona SEO Curation Portfolio 56

ConversionXL

DECEMBER 2, 2015

The main difference, however, lies in the variability of internet traffic. Define your target metrics. The internet is full of case studies steeped in shitty math , and most of it (if they even release full numbers) is because they judged a test on like 100 visitors per variation and 12 vs 22 conversions. for Control.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”.

eCommerce 95

eCommerce Mobile Conversion Design 95