Remove eCommerce Remove Lead Generation Remove Metrics Remove Naming
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 129
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., You can find playbooks on every type of tactic you can think of.

Campaign 149
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29 Entrepreneurs Reveal the Pivots They’re Making in Their Business as a Result of Pandemic

Hearpreneur

6- Stepped up eCommerce. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study. Thanks to Tim Connon, Paramount Quote ! #6-

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A Brief Guide to Choosing a Hosting Solution for Your Business Website

Up and Running

We’ve included information specific to a few types of business websites—company sites, eCommerce stores, community or personal brand blogs, and startup websites—so we can cover the needs specific to a variety of business owners. See Also Top Ten Tools for Tracking Your Web Metrics. ECommerce stores. Startup website.

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SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow

ConversionXL

Name and role definition. Company name and segmentation. For example, when someone typed in a name, clicking on the “Role” immediately led to the next step. Our conversion metrics didn’t connect to more important ones: activation rate and, of course, revenue. This is how the new flow worked: . So what was the issue?

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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. Wrong metric. The problem is with the metrics used – direct sales are a very bad metric to use for social. Blasting “buy my crap” on social media will not lead to anything. Lead generation.

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9 Lessons Learned from Running a CRO Agency

ConversionXL

Build a name, build an audience. It’s so much easier to run an agency business if you have a personal brand name and an audience. All things equal, there’s less friction and uncertainty in going with the one that has the brand name. If leads come to you, then the sales call that follows is now about qualification.