Both Sides of the Table

article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Video 339
article thumbnail

Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s that’s where the customers are.

Founder 424
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Startup Lessons You Could Learn from Gotham Gal

Both Sides of the Table

Certainly if you look at eCommerce & social media – women are the ones using these products. Make sure they’re on your board, your board of advisors, whatever. Make sure 50% of the people you hire are women. The women are out there.

Startup 311
article thumbnail

Why We’re Looking to Fund Stuff With More Meaning

Both Sides of the Table

If we’re doing too many deals in eCommerce or healthcare IT we might ask whether we’re seeing enough deals in other categories. in fact we still look at many deals in the media sector whose main objective is to entertain people. We look at stage, geography and of course sector. 6SensorLabs.

article thumbnail

This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles.

Partner 240
article thumbnail

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. Take for example, an eCommerce company.

SEM 150
article thumbnail

Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. Mistakes we made? Get stories written.