The Next Web

DECEMBER 12, 2013

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion ( Poshmark ), to health ( Brighter and HealthTap ), lodging ( Airbnb and HotelTonight ), transportation ( Uber and Lyft ), and real estate ( Zillow ).

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Both Sides of the Table

JANUARY 25, 2015

Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these. Not vanity metrics.

Product 150

Product B2B Warrant Technical Review 150

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. mobile purchasers). Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Most businesses, even Mixpanel’s paying customers, retain Google Analytics.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Ecommerce: Betabrand. Then, read on to see what I picked.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. ” The visitor/view metric is one you should only be competing against yourself on. ” metric for featured products & +28.0 A Tutorial. A Company Overview. Or A Product Demonstration. image source.

Video 122

Video Software Review Cofounder Metrics 122

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile. ⇓ Work. ?.

Analytics 67

Analytics Metrics Startup Database 67

mashable.com

JULY 10, 2012

5 Hot Ecommerce Trends to Watch. The Evolution of Ecommerce Series is presented by Litle & Co. , It is the new wave of commerce and, depending on the industry, ecommerce represents either an opportunity for big profit or a death knell for the brick-and-mortar business. Third-Party Ecommerce Site Providers. Like Tweet.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Overview & Importance of Qualitative Metrics. How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Your primary owned channel is your website, mobile or desktop. You own the domain.

Metrics 155

Metrics Marketing Analytics Channel 155

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Building a network is not the same as building a SaaS or ecommerce company.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

JUNE 11, 2014

Rock joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! Create joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! We spend 24 minutes a day on non-voice use of mobile devices. They have a mobile friendly website. They are not.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), You can engage with the fashion content (branding play), you can engage with the how-to content (relationship play), and you can engage with the products (ecommerce play). Once we hit the Build stage you know what to do, much more standard metrics.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

SEPTEMBER 4, 2012

I'm immensely excited about how completely mobile platforms impact our lives. I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. I'll share two examples of companies that are doing something non-normal when it comes to mobile marketing.

Acquisition 144

Acquisition Mobile Customer Marketing 144

ConversionXL

MARCH 15, 2016

There are two different types of user onboarding flows: mobile and desktop. Mobile user onboarding flows introduce you to a game, a productivity app, a banking app, etc. If you weren’t originally thinking of a SaaS, you were probably thinking of a mobile app. So, all-in-all, mobile apps can be quite profitable, right?

Mobile 48

Mobile Retention Email Software Review 48

Mike Michalowicz

JANUARY 24, 2018

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. Avoid Making Your Own Mobile Apps. With all the hype about consumers using mobile devices for information, I. Avoid Trying To Go Viral.

Viral 126

Viral Social Media LLC Mobile 126

Mike Michalowicz

JANUARY 10, 2013

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. Avoid Making Your Own Mobile Apps. With all the hype about consumers using mobile devices for information, I. Avoid Trying To Go Viral.

Viral 145

Viral Social Media LLC Mobile 145

mashable.com

MAY 24, 2011

May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. ); // Welcome to Mashable!

Mobile 90

Mobile Web Social Media Software Review 90

crowdSPRING Blog

JULY 17, 2015

Content Marketing Metrics You Aren’t Measuring | SEJ [link] crowdspring.co/1KPRXNZ Boost Your Chances of Going Viral on YouTube [link] crowdspring.co/1HdNBO8 How ecommerce sites can use microcopy [link] crowdspring.co/1HL5ghF New, Simple ‘Buy’ Buttons Aim to Entice Mobile Shoppers [link] crowdspring.co/1LQg9k5

Small Business 48

Small Business Design Social Media Cuba 48

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166