eCommerce Metrics SEM SEO 
Up and Running
JULY 26, 2016
This is when metrics come into play. For ecommerce, this is based on transaction size, commission, and chances of the user returning. See Also: The Top 10 Tools for Tracking Your Web Metrics. Google AdWords or SEM (expensive). Our budget for most experiments is $500 to $1K, and we try to run two experiments per month.
Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well? How to focus?"
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Occam's Razor
DECEMBER 6, 2010
In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Faith rules.
ConversionXL
DECEMBER 13, 2022
Define your target metrics. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50
Up and Running
MARCH 3, 2021
It is often used interchangeably with SEM, or “Search Engine Marketing.” PPC vs SEO — What’s the difference? The most notable difference between PPC advertising and organic digital advertising efforts such as SEO (search engine optimization) or organic social media marketing is how the cost is determined. PPC or SEO?
Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? A lot of your customers will be buying products for their friends and family anyway, so you might as well have a deliberate gifting page for the extra nudge and the SEO. What about appealing to a certain lifestyle category? Do you have a system to track detailed customer cohort data?
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance. So let’s talk about how to do that for real, shall we.
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