SoCal CTO

AUGUST 4, 2011

SEO for Startups )? What are your key Startup Metrics ? eCommerce - Is this subscription? Video (and Audio) - if you have video, are you hosting it or can we use YouTube, Vimeo? Do you want Flash video, HTML 5 video, or both? SEO Support - will URLs need to be well formed? Other types of users?

Developer 384

Developer Founder Viral Oauth 384

ConversionXL

JULY 8, 2021

Ecommerce purchases from Facebook Ads. Paid media is one of the most lucrative sources of customers for ecommerce. According to data sourced from Statista , 16% of ecommerce companies spent between $20-$150,000/month and 14% spent over $150,000/month in ad spend in 2020. But what about investing more in SEO and organic growth?

Conversion 156

Conversion CPA Metrics Analytics 156

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. In terms of driving traffic in the pre-purchase funnel, you will want to separate your funnel between paid traffic and SEO traffic.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Take Visme’s guide to asymmetrical balance. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

Up and Running

AUGUST 26, 2020

Also, consider highlighting eCommerce capabilities that you have available while offering free shipping. Focus on creating content that your consumers can enjoy while staying home and highlight any eCommerce capabilities you have available. Improve SEO and user experience. According to a recent study, web browsing is up 70%.

Marketing 171

Marketing Audience eCommerce Social Media 171

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

APRIL 11, 2016

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

Hearpreneur

JANUARY 19, 2022

6- Stepped up eCommerce. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. Remote management and sharing platforms, video calling software, and group chats have become a norm, and have proven quite convenient. 11- Paying attention to metrics.

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

ConversionXL

APRIL 3, 2019

There was this, too: Our opening video that gave away all the secrets of growing…growth: [This post contains video, click to play]. Have the interview on video and record it (with permission). Convolutional neural networks (CNNs) are used for image and video recognition. CXL Live is an experience. What’s different?

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Implement SEO best practices. Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Analytics Software Review 80

Hearpreneur

JANUARY 25, 2023

3- E-commerce Photo Credit: Carter Seuthe With the launch of 5G internet, I think eCommerce will boom in 2023. 12- Video marketing agency Photo Credit: Maria Harutyunyan As the CEO of an SEO agency, I have seen how important video marketing has become for businesses of all sizes. Thanks to Adam Wood, RevenueGeeks ! #12-

Software Review 117

Software Review Technical Review Artificial Inteligence Entrepreneur 117

ConversionXL

APRIL 14, 2021

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. Why video prospecting? So, why are we focusing specifically on video? First of all, video seems to be on the rise: it’s the medium that best attracts people’s time and attention. Getting started with video prospecting.

Video 141

Video Audience Metrics Analytics 141

ConversionXL

FEBRUARY 19, 2016

You’d think conversion optimization and SEO should play together nicely, right? There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. In addition, in silo’d teams or with limited budgets, there can be tradeoffs and decisions to be made between investing in CRO or SEO.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Up and Running

MARCH 3, 2021

PPC vs SEO — What’s the difference? The most notable difference between PPC advertising and organic digital advertising efforts such as SEO (search engine optimization) or organic social media marketing is how the cost is determined. PPC or SEO? If you have to choose between PPC and SEO, it fully depends on your business needs.

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. 7 Ways that Predictive Analytics Is Transforming Ecommerce. This post contains video, click to play]. category page for website reviews); Related to ecommerce or design (3. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Brandanew

OCTOBER 13, 2015

Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. f) SEO ranking. As I shared earlier, social media trends for 2016 are leaning towards videos. Think beyond generic SEO. SEO has changed. Many eCommerce sites and businesses (e.g.

Social Media 100

Social Media Marketing SEO B2B 100

crowdSPRING Blog

JANUARY 18, 2013

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! SEO For Facebook Graph Search?

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Once you’ve done that, you’ll want to activate Ecommerce and/or Site Search, authorize any Google products you have linked and that’s it.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”.

eCommerce 95

eCommerce Mobile Conversion Design 95

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. So off to YouTube to do some relevant searches to see what videos show up. Do I see any promoted videos in the results (to control the message)? Good context.

Web 138

Web Analytics Technical Review Affiliate 138

Up and Running

JUNE 21, 2017

However, when you sponsor a podcast or a Youtube video, for example, customers might end up searching for your name in Google rather than clicking the sponsored link, which means you’d probably have no idea how they made it to your website in the first place. A conversion event in Google Analytics. Single presentation purchase.

Marketing 98

Marketing Analytics Campaign Metrics 98

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. The very first thing you want to do is create an acceptable website. Look at the icons.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Neither should video. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Up and Running

FEBRUARY 28, 2017

They may understand the value of SEO, but often assume it is too expensive or too time-consuming to learn and implement. The fact is, SEO can be done fairly simply through the use of online tools and reading online discussion boards, articles, and YouTube videos. I know what you’re thinking: SEO tools are way too expensive!

SEO 60

SEO Small Business Analytics Search 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. We should focus more on what was the business impact of our SEO efforts.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

crowdSPRING Blog

JULY 10, 2015

I shared this video which is in turns creepy and incredibly beautiful. Tech Startups Woo Investors With Unconventional Financial Metrics — but Do Numbers Add Up? Usability Metrics – A Guide To Quantify The Usability Of Any System – Usability Geek crowdspring.co/1HqW5mA. JFDI” instagram.com/p/34KQylEHJt/. crowdspring.co/1efdMdg.

Small Business 48

Small Business Design Social Media Startup 48

The Next Web

DECEMBER 12, 2013

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion ( Poshmark ), to health ( Brighter and HealthTap ), lodging ( Airbnb and HotelTonight ), transportation ( Uber and Lyft ), and real estate ( Zillow ).

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Faith rules.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48