Duct Tape Marketing

FEBRUARY 3, 2022

Questions I ask Amanda Dixon: [1:14] What’s the story behind your company name? [1:57] John Jantsch (01:14): So I have to start with the name. Amanda Dixon (01:33): Know what, there is not a story, but I need to make one up because everyone asks the story is we needed a name and a domain. So Amanda, welcome to the show.

Entrepreneur 78

Entrepreneur Technical Review Cofounder Valuation 78

Occam's Razor

SEPTEMBER 20, 2010

They need a solution and your name pops up into their head and they type. That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. People familiar with your brand.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 Add it as a variable.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Search Engine Optimization (SEO) Metrics & Analytics. Hello, My Name is Avinash.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. What about PPC?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

APRIL 14, 2022

That was before companies with brand departments got involved with eCommerce. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? Enter your name and email address below and I'll send you periodic updates about the podcast. It was like, don't ask, don't tell, right? You get me the sale. powered by.

Marketing 89

Marketing Affiliate Channel Software Review 89

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Name this one Raw Data or RAW DATA, set it to your time zone, and click Create View. Get Baseline SEO Data Through Webmaster Tools.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. I like reporting by Page Title (hopefully you are good at SEO and have taken care of this). Faith rules. Here it is. We fix that above.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

NOVEMBER 17, 2022

For SEO analysis: Ahrefs 8. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The amount you pay for each click on a PPC ad. For SEO analysis: Ahrefs. For content analysis: Parse.ly

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

MARCH 14, 2013

The first thing you need to do is pick out one of your competitors, pick one of the bigger names in your niche simply because they’ll have a higher volume of reviews due to the sheer number of customers they handle on a day to day basis. Google itself use “competitor name”reviews –site:competitorwebsite.com. Trust Pilot.

Conversion 103

Conversion Cloud eCommerce Search 103

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. It is a book about Web Analytics 2.0. Qualitative and quantitative.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. In this instance, you’d combine data from your ecommerce platform with Google Analytics data. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. As their PPC agency, we had to justify this dip.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

DECEMBER 2, 2015

Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5 The name of the game is iterative testing , so if you were onto something, then try a few iterations that attempt to solve the problem.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. In this case, I was a pretty good SEO. So when I went solo, and people in my network needed SEO, they naturally thought of me.” ” Sebald developed tools: Bill Sebald, Greenlane Marketing: “We created some free tools that solved SEO problems.

SEO 110

SEO Hiring PPC Leadership 110

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. My process is to name the dashboard first. But by naming it, I am giving it a purpose; and a purpose requires asking questions and focusing. I named my dashboard: VP, Digital. Every search engine's SEO algorithm is unique.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. In this case, I was a pretty good SEO. So when I went solo, and people in my network needed SEO, they naturally thought of me.” ” Sebald developed tools: Bill Sebald, Greenlane Marketing: “We created some free tools that solved SEO problems.

SEO 49

SEO Hiring PPC Leadership 49

Occam's Razor

FEBRUARY 22, 2010

At one end of the spectrum, the data collected is simply the websites visited, and at the other end, the monitoring software records the credit cards, names, addresses, and any other personal information typed into the browser. Varying degrees of data are collected from a panel. The size of these isps translates into a huge sample size.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

OCTOBER 19, 2010

Most web analysts are not responsible for SEO Analytics , and it is such a shame. Besides that to me SEO is an important part of marketing. For example you'll configure goals and ecommerce tracking in Yahoo! And it does not matter if they use a large brand name Agency. Google Webmaster Tools / Bing Webmaster Tools.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. Of course, there’s Drew’s intended ecommerce application, but I’m willing to bet the same concept can be applied to a lot of different types of marketing, not just content. It brings them all together. Copywriting.

Analytics 128

Analytics PPC eCommerce Conversion 128