Brandanew

DECEMBER 21, 2015

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. Here are a few useful tips to maximize your eCommerce sales during Christmas and the ongoing holiday season. You’ve got this! Start here.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

MARCH 3, 2016

If you go into Google Analytics without the right questions in mind, you’ll get lost after hours of unguided searching. That can inform your content, SEO and PPC strategies. Here’s what the results look like… eCommerce Custom Reports. Daily eCommerce Traffic Report. PPC Custom Reports.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Missing web analytics tag from landing pages. They land on a page that is missing the web analytics tag.

Analytics 122

Analytics Software Review Campaign Flash 122

Hearpreneur

JULY 5, 2023

3- As a tool for talent search Photo Credit: Jaime Nacach As a recruitment agency actively seeking bilingual Latin American professionals, TikTok has proven to be an effective tool in our talent search efforts. Our articles are monetized with useful products and services that will help our audience level up their finances.

Entrepreneur 103

Entrepreneur Audience PPC Campaign 103

Occam's Razor

APRIL 23, 2012

This metric has been in every tool since we started torturing web server logs to measure hits (!). The web is littered with examples of this awfulness. If the web analytics dashboard prominently measured Visitor Loyalty, would they still create link pukes? Page Views vs. Visitor Loyalty. What does Page Views measure?

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). This is the standard attribution model in all web analytics tools. Multi-channel attribution across digital channels.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 25, 2013

It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). I've typed in as many things as I could think about connected to having a web analytics practice (i.e. Total Cost of Ownership).

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. There's a Paid Search micro-ecosystem you can download at the end of this post.) I can see that Pocket drives most repeat visits, and people are most curious (5% internal search rate).

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

FEBRUARY 19, 2016

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. It’s in Google’s self interest to provide the best search experience for the user. Web loading concerns. URL and content duplication. Wrong kind of redirect.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. What would be the future of Adwords marketers with not provided searched query ?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 The quest for a "single source of the truth" on the web is futile.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 24, 2020

Some businesses approach companies on the “dark web” to click on ads on their website. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Loyal buyers of other brands don’t care about your ad budget or your search terms.

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

MAY 18, 2010

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Of course Yahoo!

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

JULY 29, 2020

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. The fundamental difference between Amazon and Google search. You run a search. So where do the two search engines diverge?

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. When you search for a brand or a category term, most companies, small or big, want to show up number one in the search results.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

OCTOBER 24, 2016

Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. For example, checkout my list here: Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. The 10 / 90 Rule for Magnificent Web Analytics Success. Who Owns Web Analytics?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

OCTOBER 31, 2011

The part that is clean is that there is very little overlap between Search Traffic and Referral Traffic. That traffic (or conversions in this case) is most likely in both Referrals and Search. For bonus points you can analyze Mobile Search traffic performance with Mobile Non-Search traffic performance. Is that good?

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. What is your "share of search" in the netbook segment compared to your biggest competitor?

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Most companies hire a Web Analyst, Sr. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. Collection of end-to-end Paid Search analysis reports. #11: That is worth fighting for.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ The web rocks!]. For example if I were in-charge of campaigns for OfficeMax , I would measure ecommerce conversions but that's just a sideshow for these types of campaigns. I think we have established that.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

NOVEMBER 17, 2022

For overall web analytics: Google Analytics 2. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The number of visitors from different places on the web (e.g., For content analysis: Parse.ly

Analytics 106

Analytics Metrics Channel Campaign 106

Duct Tape Marketing

MARCH 24, 2016

I’m using this analogy because just like an aircraft’s speed, your site’s speed is critical for a great user experience and higher search rankings—speed into height! It’s the time taken to load the necessary HTML after a request is made from a web browser. Speed is…Business Growth! photo credit: PingDom.

Caching 28

Caching HTML Flash Hosting 28

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Once you’ve done that, you’ll want to activate Ecommerce and/or Site Search, authorize any Google products you have linked and that’s it.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

MARCH 14, 2013

The best place to start for anyone in the UK / Europe are the Money Saving Expert Forums , it’s one of the largest consumer groups on the web and many retailers / businesses have threads created about them on a daily basis. You can use this technique for a variety of websites but one area that it really excels is with ecommerce websites.

Conversion 103

Conversion Cloud eCommerce Search 103

ConversionXL

JULY 19, 2013

An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company. This article on Web Marketing Today gives some really great advice on how to tackle the free shipping conversation realistically. Special Free Shipping Days ( Fossil , Levi’s ).

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. The utm_term value is used mainly to identify the search term, but it can also be used to pass similar information, like the CTA on the link. In other words, the foundation of conversion attribution is traffic attribution. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. Back in 2009, Google conducted experiments which demonstrated that slowing down the search results page by under half a second resulted in 0.2%

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run).

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

AUGUST 14, 2019

In this instance, you’d combine data from your ecommerce platform with Google Analytics data. In the panel displayed, select or search for the first data source you want to compare. As their PPC agency, we had to justify this dip. We discovered that news and press activity had a huge impact on people searching for Wimbledon.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

MARCH 20, 2015

Here’s what Andre Morys, CEO of Web Arts thought: Honestly: #cxllive is the best conference I’ve attended – ever – thank you to @peeplaja for everything! André Morys Web Arts (@morys) March 12, 2015. Zalando has seen huge growth in Europe, overtaking many established, big ecommerce companies.

Analytics 48

Analytics Texas Conversion Mobile 48