Fri.Aug 01, 2014

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Is Marketing The Backbone Of Any New Business?

YoungUpstarts

'When a new business first begins to operate, one of the most important things for it to focus on is marketing. Too many new business owners see marketing as an add-on, far less important than the core activities around which their work is based and something that can be dealt with after the initial rush of getting things going is over. These businesses don’t tend to last very long.

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You Don’t Need To Be An Engineering Genius To Start A Billion-Dollar Company

ReadWriteStart

Nearly 10 years ago, Excite founder Joe Kraus, now an investor at Google Ventures, declared “there has never been a better time to be an entrepreneur.” Kraus was talking about the economics of startups—the cheapness of servers, networks, and other raw ingredients of computing. A decade later, Andreessen Horowitz investor Sam Gerstenzang has one-upped Kraus.

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How and Why to Manage Cash Flow

Up and Running

'No matter how profitable your company looks, it can still be in danger of going under without sufficient cash flow. Cash is your business’s lifeblood; its survival. Yet the world is full of “profitable” companies bleeding themselves dry and slowly — or sometimes not-so-slowly — going under because they haven’t paid due attention to cash flow. How does this happen?

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Life, the Universe and Technical Interviews

Diego Basch

'“There is a small satellite orbiting an unremarkable planet 50 light years from Earth. In spite of its tiny size, this floating cube of metal and silicon carries a load of paramount importance to the infrastructure of our galaxy. Inside its computer resides the Big Developer Matrix. As you can infer from its name it is fairly large, and it contains information about developers.

Java 67
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

'Startup founders are known for their passion for their startup idea, and for their passion to kill every competitor. Thus they often overlook the fact that their biggest growth opportunity may be a win-win collaboration with a serious competitor, known in the business as coopetition. Of course, this path involves some risk, but you never get anywhere unless you take a chance.

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Take Your Profit First, Always

Mike Michalowicz

'The formula for profitability has been established for ages. Every business owner, CEO, freelancer and entrepreneur knows it. It is even supported – scratch that, required – by Generally Accepted Accounting Principles (GAAP), which is enforced by the SEC in the United States and the International Accounting Standards Board internationally.

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Showcasing New Programmers at CodeUp’s Demo Day

SiliconHills

'By LAURA LOREK Founder of Silicon Hills News Michael Jaime sold his car and bought a bike so he could pay his tuition and participate in CodeUp, a 12-week bootcamp that teaches non-programmers how to code. Each day Jaime would bike three miles to Geekdom at the Weston Centre in downtown San Antonio to learn […] The post Showcasing New Programmers at CodeUp’s Demo Day appeared first on SiliconHills.

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Don’t Send a Banker to Do a Founder’s Job: Seed Fundraising Can’t Be Outsourced

Hunter Walker

'I fund young companies. I’ve funded companies that everyone has wanted to fund, and companies that not many people had heard of yet. I’ve funded men and women, first time founders and repeat founders. Enterprise ventures and consumer businesses. Entrepreneurs I’ve met via mutual friends and ones who were a cold email into my inbox.

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Why You Can’t Trust An Experts Opinion (Including Mine)

Mike Michalowicz

'Need advice? Experts (me included) will be glad to share! Unfortunately, there is a problem. The experts (me included, again) are often not qualified and can be very wrong in the advice they give. I get it, I need to walk a fine line here, since this article itself is an expert opinion, but hear me out. First, let me tackle the main problem with experts today.

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How Your Unique Worldview Affects the Content You Create

Duct Tape Marketing

'How Your Unique Worldview Affects the Content You Create written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin P Lambert – Enjoy! photo credit: ZeroOne on Flickr. If you’re making an effort to create and distribute content these days, you know that standing out from the crowd is difficult.

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More Income (And Profits) With A Recurring Revenue Model

Mike Michalowicz

'In the business world, we all have the same basic goal – to make money. And then to make more of it. While there are a variety of ways to increase your revenue, one that you may not have considered before is to set up a recurring model. Regardless of whether you are offering a product or a service, if you are charging a set price, project fee, or anything that results in just a single payment, you are definitely leaving money on the table.

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Welcome to Summoner’s Rift: Why a Free Start Can be Better for Business

Up and Running

'At first glance, the business model sounds insane—a game that you can download and play for free. Not a free trial, not on a basic account, the game can be played forever while never spending a single penny on it. You read that right—the game is free. Anybody can play it for as long as they want and never have to spend money. While that might sound like an impossible business model, it’s the exact model of “League of Legends,” the competitive battle arena game from Californ

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6 Ways To Clear Hurdles As An Entrepreneur

ReadWriteStart

Diane Wang constantly hears stories about adversity. The founder of Joyo.com (which eventually became Amazon China ), now CEO of China e-commerce site DHGate , says she’s flooded with correspondence from people telling her how her business helped them break barriers and realize their dreams. Diane Wang. For instance, there was the young Chinese woman from a poor background who used DHGate to sell her clothing designs, which eventually allowed her to move to Paris to study fashion design.

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TV’s 5 Most Famous Bars [Small Biz Pop Culture]

Up and Running

'I recently posted a question to the Small Business subreddit asking, “What are some of TV’s most famous small businesses?” The group offered up some great ones, like the junkyard from Sanford and Sons, Dunder Mifflin Paper Co. from The Office, or Central Perk from Friends. The conversation inspired me to start putting together some lists.

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