Before you start, remember that the goal of the executive summary is to provide a printed version of your best elevator pitch, to provide a positive first impression to the reader. This one had better grab their attention, or they won’t look further. Think of it as a selling effort, not an attempt to fully describe your startup. MORE >>

I just reviewed several hundred startup pitches for Capital Factory. Most were on paper and video; 20 were invited to pitch in person. This post serves as a hyperlinked table of contents, so either bookmark this page or subscribe by email or RSS to get notified when new articles get posted. Not that I blame you! just do. MORE >>

m talking about doing some real networking to test your elevator pitch, and get to know some potential investors before you ask them for money. Start writing a blog, speaking at local groups, and conversing at networking meetings about the need you see in the marketplace, before you pitch a solution. You need to do it yourself. MORE >>

Before you start, remember that the goal of the executive summary is to provide a printed version of your best elevator pitch, to provide a positive first impression to the reader. This one had better grab their attention, or they won’t look further. Think of it as a selling effort, not an attempt to fully describe your startup. MORE >>

This is why the elevator pitch is so important.   In a conversation, you don’t necessarily repeat the pitch verbatim, but you use components of it to steer the conversation.  uservoice, get satisfaction, et. buyer? and possible solutions. The conversation itself is difficult for many. Do responses gibe?  above.  Ask them. MORE >>