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Why Your Startup's Name Matters

mashable.com

Why Your Startup’s Name Matters. This article is the first in a three-part series about naming your startup; on Thursday, we’ll discuss creating names, and on Friday, we’ll discuss testing names. Naming can be one of the most difficult challenges in the early stages of a startup. Like Tweet.

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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

As we were out looking for our Series B round, our company had gotten the attention of “name of big VC firm here” who wanted a play in enterprise software. Never Get Even, Get Ahead With a set of orders from brand name customers, we had growing confidence that we had achieved product/market fit. Are These Your Slides?

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The Secret History of Silicon Valley Part V: Happy 100th Birthday.

Steve Blank

When I read the funny names of these microwaves devices… Backward wave oscillators, TWT’s, Magnetrons…long silent memories came back. Another piece of trivial: the road that is the side-entrance (during business hours) to Agilent Corporation HQ in Santa Clara is named “Terman Lane&# after Terman. Now In Print!

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Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. For example, How does sales differ from one market to another? Others you need to know when you execute the plan.

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You Should Probably Send More Email Than You Do

www.kalzumeus.com

You Should Probably Send More Email Than You Do. One medium I’ve never made much use of personally is email. This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Give me your email address and I’ll send you things that you’ll enjoy. by Patrick.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

These companies would take our computers and put their name on them and resell them to their customers. He even remembered the names of their wives and kids and some details about schools or events. (I I couldn’t believe it, here we were wasting precious time and the dumb sales guy is talking about other stuff.)

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks. I’ll email a brief review of it.