Berkonomics
OCTOBER 5, 2023
Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.
Steve Blank
DECEMBER 17, 2015
Read part one on the Evolution of Corporate R&D , part two on Innovation Outposts in Silicon Valley , and part three The 6 Decisions to Make Before Setting up an Innovation Outpost. Successful Innovation Outposts typically develop over a period of time through three stages. Silicon Valley, Boston).
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Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
Steve Blank
SEPTEMBER 7, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Without the revenue to match its expenses, the company is in now danger of running out of money.
Steve Blank
NOVEMBER 2, 2009
How to raise real money with a Customer Development presentation in the next post. The Customer Development Model is designed to minimize the risk of launching a product for a market that does not exist. Steve Blanks 30 years of Silicon Valley startup advice. Reply Leave a Reply Click here to cancel reply.
Steve Blank
NOVEMBER 5, 2009
It should go without saying that this post is not advice, nor is it recommendation of what you should do, it’s simply my observation of how companies using Customer Development positioned themselves to successfully raise money from venture investors. Steve Blanks 30 years of Silicon Valley startup advice. Can it scale?”
Steve Blank
NOVEMBER 13, 2012
A few of the many quotations that struck me: “Most startups fail due not to the failure of product development but due to the lack of customers”. Learning and discovering who a company’s initial customers will be and what market they are in, requires a process separate and distinct from product development”.
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