A Smart Bear: Startups and Marketing for Geeks

JANUARY 4, 2018

Every day, 5% of the entire online world visits a customer running on the WP Engine Digital Experience Platform. And everyone else at WP Engine would tell you the same thing. So to everyone at WP Engine, let me repeat the message from one year ago: Look what we did ! Period, full-stop.

Engineer 152

Engineer Revenue San Francisco Security 152

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

This can be a surprisingly difficult zone to become profitable in, because the sales and marketing motions and engineering costs are the same as for much larger sales, but without the attendant revenue. 10,000/mo means larger companies only. ZenDesk, Box) or performance-based (e.g.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 13, 2015

Examples: You hire the VP of Engineering for Facebook. Now you can scale anything — both computers and people — inside your engineering department. You hire a Director of Support who has scaled teams from zero to hundreds, and has won global awards for excellence in customer service.

Part-Time VPE 120

Part-Time VPE Hiring Retention Revenue 120

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 24, 2015

It’s relatively easy for a technical founder to agree that she isn’t the best person to build a global sales organization, but is she ready to agree that even where she is excellent , it’s still her job to find people who are even more excellent, not just at individual tasks but at building entire teams?

Warrant 120

Warrant Founder Engineer Matching 120

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.

Government 223

Government Startup Cofounder Technical Support 223

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 28, 2011

I know a lot of people like me who are technical or engineers and then the business starts growing and of course writing code or doing that sort of thing is one of the first things that you have to give up because there’s everything else and you’re the person who has to do that. Jason: Yeah that makes sense.

Cofounder 223

Cofounder New York Conversion Entrepreneur 223