Remove Engineer Remove Hiring Remove Product Remove SEM
article thumbnail

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164
article thumbnail

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Unfortunately, positioning our product as an "IM add-on" was a complete mistake.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Small Business Marketing 2014: Smart Web Design Best Practices and Tips

crowdSPRING Blog

Showscase your products and services. You’re selling a product or service. Make sure that you clearly showcase that product or service on your homepage. You can have a great site design, but if your product photos look terrible, your prospective customers will think twice about buying your products.

Web 134
article thumbnail

30 Entrepreneurs Share Their Thoughts on the Future of Entrepreneurship

Hearpreneur

Technology continues to develop productive environments that are location-independent, mobile-first, and social-commerce-centric. It is no longer enough if you simply run a good service or sell products. When they also have a quality product that has great testimonials and serves the audience they’re attracting, everyone wins.

article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. If you can’t raise — you’re dead. End of story. LTV is imprecise.

Metrics 150
article thumbnail

Small Business Marketing: Web Design Best Practices and Tips

crowdSPRING Blog

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. Showscase your products and services. You’re selling a product or service. Make sure that you clearly showcase that product or service on your homepage.

article thumbnail

Small Business Marketing: Web Design Best Practices and Tips

crowdSPRING Blog

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. Showscase your products and services. You’re selling a product or service. Make sure that you clearly showcase that product or service on your homepage.