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Why Some Startups Win

Steve Blank

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR.

Startup 310
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. Two paragraphs, Five bullets.

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Twitter Link Roundup #200 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Uber — What’s Fueling Uber’s Growth Engine? Good whitepaper on advertising measurement metrics – crowdspring.co/HsVIMR.

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Twitter Link Roundup #178 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The critical metrics for each stage of your SaaS business | by Lars Lofrgren – [link]. Reverse Engineering Your Startup’s Success - [link]. 6 Interesting Facebook Tricks You Might Not Know | Search Engine Journal – [link]. It’s difficult to fake corporate culture | Business Insider – [link].

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Here’s a question – is your PR working?

Duct Tape Marketing

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. Investing in your public profile helps with generating inquiries, creates awareness and can lead to a variety of opportunities. It’s also a way to see that your PR is working.

PR 48
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Twitter Link Roundup #277 – More Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Tech Startups Woo Investors With Unconventional Financial Metrics — but Do Numbers Add Up? Usability Metrics – A Guide To Quantify The Usability Of Any System – Usability Geek crowdspring.co/1HqW5mA. Tips For Finding Success As A Female Engineer – buff.ly/1gk9SkA. JFDI” instagram.com/p/34KQylEHJt/. 1JXvhtR.

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Twitter Link Roundup #162 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | Hubspot Blog - [link]. Facebook Has Some Tips | Search Engine Land - [link]. The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | Hubspot Blog - [link]. Here’s what I learned hanging out with Jason Fried - [link].