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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

There are other factors involved in making your decision, such as: The complexity of the buying cycle. Account-based sales cycles are more complex than a sales cycle targeting one person. The sales cycle will be longer than that of a small business owner deciding for themselves.

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How These Brothers Went from Hip-Hop Duo to Transforming the World of B2B Sales

ReadWriteStart

Some of their early customers include Figma, Productboard, and Very Good Security. As sales reps, Ryan and Ross shared that they used to think closing a deal was hard work… But that was before they started talking to buyers about their experience. The legal reviews, security reviews, consensus building, budget negotiations.

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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Veterans of the networking industry, Craig formerly served as the CEO of Packeteer, a high-flying networking appliance vendor that he took public in 1999 with Scott as his director of engineering. At Packeteer, they built a hardware-based appliance that was expensive and complex to manage.

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What is a CTO?

Austin Startup

They will provide strategic technical guidance and direction with attention to scalability, security, quality, maintainability, and reliability. They will draw from their expert perspective and are capable of applying a broader spectrum of experience across many technologies as they help you plan your engineering process and culture.

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9 Austin Startup Week Sessions at Capital Factory That Blew Us Away

Austin Startup

Top EdTech Trends to Look Out for in 2020 | Edtech Track Panelists analyzed how long sales cycles aren’t appealing to investors, which makes it tough to get technology into schools— and in a reasonable way. Audrey Cisneros , Educator at IDEA Public Schools HQ , made a blunt conclusion: “Is the world equitable?

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FinTech Innovation Lab Launch Event – June 2, 2011

David Teten

Adrian Kunzle, Head of Firmwide Engineering & Architecture (CTO), JP Morgan Chase. Sales cycle can often go into something like co-development. 2-18 month sales cycle. I talk with a few people who want to ‘build a private cloud’ That’s like labeling your security guards a ‘private army.’