Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs. Don’t be the last to get on board.

Cost 255

Cost Burn Rate SEM Startup 255

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 120

Social Media Media SEM Startup 120

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

Startup Lessons Learned

SEPTEMBER 15, 2008

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Since that time we've seen a massive change from product engineering to financial engineering. Seth Godin: How often should you publish?

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs. Don’t be the last to get on board.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

mashable.com

MAY 28, 2010

Johnson also says that search engine issues have affected the style of names. Amidst all the search engine and domain name drama, consider that names are memorable when they sound good. 3) Check the social network username site www.knowem.com to see who else is using something similar. He says that intentional Web 2.0

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

SEPTEMBER 14, 2008

This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business. How to listen to customers, and not just the loud.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Gust

JUNE 10, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Cost 139

Cost Burn Rate SEM Startup 139

crowdSPRING Blog

MAY 1, 2013

Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). Social Media Marketing. Display Ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs. Don’t be the last to get on board.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

www.cscyphers.com

MARCH 8, 2012

Clearspring just did this; they held a Big Data meetup and were pretty open about trying to recruit engineers — which was a smart move in a target rich environment they created inside their own office. Social Networking (22). social networking. And… what else?”). I Don’t Need You Anymore.

Cofounder 40

Cofounder Technical Review Founder Software Review 40

Up and Running

JULY 26, 2016

Luckily, we had our team spread across the world and were able to get these (real) shots without spending a fortune: We selected a few reporters that wrote about our space (had expertise in it) and started shooting pictures through their social networks. Google AdWords or SEM (expensive). Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 18, 2008

Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]? Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). But a blog or an active presence on a popular social network does present a great opportunity to provide your opinions about key issues relevant to your business and to build thought leadership.

Small Business 93

Small Business SEM SEO Social Network 93

The Next Web

NOVEMBER 11, 2013

in recent years: accelerate smartphone penetration, increasing consumption of online video and social networking, and boosting mobile ad spending, e-commerce, and more. The government should also send Brazilian executives, engineers, and entrepreneurs to Silicon Valley, not just academic students.

Brazil 149

Brazil Portugal Silicon Valley Mobile 149

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). But a blog or an active presence on a popular social network does present a great opportunity to provide your opinions about key issues relevant to your business and to build thought leadership.

Small Business 84

Small Business SEM SEO Social Network 84

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., They were engineers, certainly they could do better than that?

Customer 247

Customer Cloud EC2 Channel 247

abovethecrowd.com

JULY 17, 2013

On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. One of the key reasons that mobile apps have a cleaner design is the absence of SEO (search engine optimization). As we transition from one world to another the rules are changing under out feet.

Mobile 96

Mobile SEM SEO Technical Review 96

Both Sides of the Table

MAY 15, 2010

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. I first discovered it from Dharmesh Shah’s blog OnStartups.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

MAY 4, 2016

The Referral Engine – John Jantsch – Yep, I wrote a book on the subject! Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. Marin Software – Optimize your Search, Social & Display ads across channels and devices. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Social marketing. Facebook still stands tall as the most extensive social network in the world, averaging 2.2

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Social marketing. Facebook still stands tall as the most extensive social network in the world, averaging 2.2

Social Media 48

Social Media Marketing Analytics Audience 48

Duct Tape Marketing

NOVEMBER 10, 2015

Tools like SEMRush and MOZ can give you lots of information about SEO and SEM – things like keyword ranking, backlinks, and even AdWords spend. RivalIQ produces very nice reports that show you how you stack up with some basic SEO and SEM, but where it shines is in comparing social networks, social content, and social engagement.

Metrics 28

Metrics Small Business Analytics SEM 28

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists. Administrative specialists.

Entrepreneur 267

Entrepreneur SEM Lead Generation Social Network 267

Startup Lessons Learned

SEPTEMBER 18, 2008

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Labels: iPhone , search engine marketing 3comments: Blake Engel said. This can even vary by category, as people apply different criteria to games vs. utilities vs. social networking apps. Hey Eric, very interesting post.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists. Administrative specialists.

Product 223

Product Entrepreneur SEM Lead Generation 223

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. the most sensible SEM advice Ive read - discussed in the context of a real situation. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists. Administrative specialists.

Entrepreneur 120

Entrepreneur SEM Lead Generation Social Network 120

crowdSPRING Blog

OCTOBER 27, 2013

Other companies are moving in this direction, and recommendation engines are becoming more and more common. Today, when you perform a search on Google, the results you see are based on what sites you have visited, what products you have purchased, what IP address you are browsing from, and what your social network looks like.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92