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The future of search is being reinvented with generative AI

VC Cafe

Until now, to succeed in search companies needed two things: 1) an index of the web 2) an algorithm to organise the results. In the early days of the web, companies like AltaVista, Excite, WebCrawler and others competed in becoming the search engine of choice. Google’s ranking which is driven partly by SEO).

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

In the wake of COVID-19, businesses have been affected across almost every vertical. Improve SEO and user experience. According to a recent study, web browsing is up 70%. Understanding how your website performs on search engines is crucial to brand success. Are potential customers able to easily find your brand?

Marketing 171
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Look at the search engine results page (SERP).

Search 126
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Often, the layout is something their web designer came up without doing a thorough analysis or testing. (In What I’m looking for are common trends within that vertical. is probably random. reviews, trust).

SEO 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. Karl Gilis , web usability consultant and international speaker, is a big fan of comparative user testing: Karl Gilis: “For me, it’s incredibly interesting to see what the users like and dislike about the sites of my client’s competitors.

SEO 131
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4 Creative Ways to Raise Brand Awareness

The Startup Magazine

If you’re in this kind of vertical, it’s a great place to strut your stuff. Using SEO strategy. Another big marketing trend has gained popularity in recent years: SEO. SEO stands for search engine optimization and it’s essentially a strategy aimed to help your brand rank higher on Google.