ConversionXL

AUGUST 11, 2021

But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash. If your audience isn’t interested in a sponsor’s product or service, then putting their name to your offer won’t deliver the ROI they’re looking for, ruining any chance of a long-term partnership.

Audience 139

Audience Social Media Email Ruby 139

Both Sides of the Table

APRIL 19, 2011

Consumers responded to name and concept well, solves real problem, o Took 4 months to build initial prototype. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”.

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

Startup Lessons Learned

JUNE 27, 2012

I’m pleased to announce that I am once again hosting a Lean Startup Conference in San Francisco this fall. Although we’ve changed the name, the format will be the same as the past two years. Although we’ve changed the name, the format will be the same as the past two years. Some of those folks might be speaker newbies.

Lean 161

Lean San Francisco Startup PR 161

Up and Running

SEPTEMBER 8, 2016

According to Peterson’s Ultimate Home Office Survival Guide, most entrepreneurs who work from home start with less than $5,000. If you’re reading this checklist and still wondering whether or not you have what it takes to be an entrepreneur, take the Bplans quiz, Are You Entrepreneur Material? Register your business name.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

Startup Lessons Learned

OCTOBER 4, 2008

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. Looking forward for your future posts.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), This year, marketing need to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Steve Blank

APRIL 2, 2009

Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks. The head of the PR agency agreed that we would work together as a team.

Silicon Valley 127

Silicon Valley Technical Review RSS Software Review 127

crowdSPRING Blog

SEPTEMBER 2, 2011

Small Business Legal Issues: Trade Names, Logos and Trademark Law – [link]. Outstanding, candid post for entrepreneurs on a failed fundraising effort – by @randfish of @seomoz [link]. Outstanding, candid post for entrepreneurs on a failed fundraising effort – by @randfish of @seomoz [link].

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

NOVEMBER 10, 2010

The image above shows the label for Buttface Amber Ale – one of a number of ridiculous beer names in the marketplace (see full post in the Random Fun section below) from huffingtonpost.com. Business plans for entrepreneurs: the three ‘Rs’ – Part I – [link]. Lean Startups aren’t Cheap Startups – [link].

Social Media 92

Social Media Costa Rica Small Business Design 92

Up and Running

OCTOBER 7, 2014

It’s always tempting to buy name brand, but it’s almost never worth the money. DIY Marketing and PR. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson. “Lean is in. Use Own-brand or Generic brand goods. Minimize Inventory.

South Africa 157

South Africa Software Review Green Technical Review 157

crowdSPRING Blog

JANUARY 31, 2011

PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. A couple of weeks ago, Ross wrote about setting goals for your company , and this is critical in your approach to PR. Create a budget. Have a plan. Know your resources.

Public Relations 130

Public Relations Small Business Lean PR 130

Both Sides of the Table

MAY 13, 2018

If you have a mediocre meeting with a high-quality prospect and you don’t think they’re likely to lean in they drop to a B or C. Remember, I was an entrepreneur for 10 years before a VC). Even though I got a “no” he helped me understand why I wasn’t a fit for him and that always set the bar for how I wanted to treat entrepreneurs?—?friendly,

Term Sheet 332

Term Sheet Due Diligence Campaign Sales 332

crowdSPRING Blog

DECEMBER 29, 2010

10 tips on finding a great name for your company – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. 10 random online resources for Entrepreneurs (2010 version) – [link]. 10 tips on finding a great name for your company – [link]. Focus on Enterprise or SMB Accounts?

Social Media 93

Social Media Small Business Design Media 93

Steve Blank

MARCH 18, 2011

Lean Startups/Back to Basics (2000-2010): No IPO’s, limited VC cash, lack of confidence and funding fuels “lean startup” era with limited M&A and even less IPO activity. VC’s worked with entrepreneurs to build profitable and scalable businesses, with increasing revenue and consistent profitability – quarter after quarter.

Internet 335

Internet IPO Silicon Valley Agile 335

crowdSPRING Blog

SEPTEMBER 25, 2011

″ slip of paper with our name and contact info as what it is: the best opportunity you have to market yourself or your business to a truly targeted and captive audience: the person to whom you hand it. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. Business card design: BeeOsx.

Lean 112

Lean Marketing Public Relations Small Business 112

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. Jay: How should a tech entrepreneur frame “brand” as an idea in the first place? What are some common, early mistakes entrepreneurs make when developing their company’s brand identity and message?

Seed Stage 120

Seed Stage Conversion Startup PR 120

Up and Running

JULY 24, 2015

When you’re ready to launch a startup, the name of the game is research. This list is broken into categories and is meant to be a one-stop-shop for aspiring entrepreneurs. But here at Bplans, we make an effort to provide entrepreneurs with the resources they need to start and run successful businesses. Entrepreneur.

Entrepreneur 60

Entrepreneur Small Business Administration SBA Pennsylvania 60

blog.traindom.com

NOVEMBER 29, 2010

We didn’t have a PR company or a bunch of contacts, hence we needed to start from scratch. No luck with that either :) Reply Kevin Ohashi says: October 4, 2010 at 8:32 pm MO.com does entrepreneur interviews with people at all stages – starting to successful. Reply bryan says: November 24, 2010 at 12:25 am how about [link]

Technical Review 63

Technical Review Startup Software Review PR 63

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. After that you’ve become a battle-hardened realist.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

www.inc.com

SEPTEMBER 24, 2011

Entrepreneur news from reporter Eric Markowitz. Naming a Business. In the 1990s, Graham was one of those entrepreneurs giving away equity in exchange for crucial services. Kyle retained the right to name the third board member. But Ive definitely had to lean on Dave. Learn how from the experts at PR Newswire.

Arizona 40

Arizona Equity Iowa Venture Capital 40

Startup Lessons Learned

APRIL 18, 2013

This post was written by Sarah Milstein, co-host of The Lean Startup Conference. Exciting news: we’ve nailed down dates for The Lean Startup Conference 2013. We know Lean Startup methods are being applied by people around the globe, in startups and established organizations alike, and in sectors of every stripe.

Lean 167

Lean San Francisco Startup Continuous Deployment 167

Up and Running

MAY 23, 2016

To give you a better idea of what entrepreneurs in this industry are thinking about during each phase of the startup process, I interviewed SaaS entrepreneurs from all over the world, including our own COO Noah Parsons. Step 1: Start with a lean plan. Introducing Lean Planning: How to Plan Less and Grow Faster.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Up and Running

OCTOBER 14, 2016

Practical Market Research Resources for Entrepreneurs. General wisdom (and Intuit’s Quickbooks blog ) recommends that would-be entrepreneurs have six months of personal living expenses in savings before starting their own business; some more cautious folk opt to have enough income saved away for an entire year’s worth of expenses.

Social Media 60

Social Media Business Plan Lean Naming 60

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. Building the sales channel and supporting the marketing can burn a lot of cash.

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

crowdSPRING Blog

SEPTEMBER 30, 2012

Brand names matter (as do eyeballs). There is no more meaningful (and lower-cost) tactic for getting your company name out there in front of potential customers than coverage in the media. But, please don’t get me wrong; at the end of the day it is the big-name branded media coverage that will provide you with the most value.

Small Business 88

Small Business Public Relations Social Media New York 88

crowdSPRING Blog

AUGUST 20, 2017

Promotional giveaways are a tried-and-true way of building consumer awareness and getting your name out there, sometimes literally. Not only does that give you a reason to publish some PR, it shows that your company is changing and evolving. Create a cool giveaway. So break out the bubbly and blow some horns! Get efficient.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Promotional giveaways are a tried-and-true way of building consumer awareness and getting your name out there, sometimes literally. Not only does that give you a reason to publish some PR, it shows that your company is changing and evolving. Create a cool giveaway. So break out the bubbly and blow some horns! Get efficient.

Small Business 48

Small Business Marketing Technical Review Audience 48

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Steve Blank

AUGUST 24, 2009

If you’re a startup raising money or just want to see your name online, there’s not a better blog on the web. Is this behavior an outlier or is it the norm in the PR industry? Keep them coming Reply William , on August 24, 2009 at 12:00 pm Said: I doubt this is TechCrunch’s first encounter with PR people lying.

Silicon Valley 210

Silicon Valley PR Technical Review RSS 210

Startup Lessons Learned

FEBRUARY 22, 2010

As entrepreneurs, more than any other industry, we’re in the meritocracy business. If women face structural barriers to becoming entrepreneurs, then those few who are able to overcome those barriers are probably exceptional to begin with. Or, maybe it is true that women make better entrepreneurs than men.

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

Startup Lessons Learned

JULY 9, 2009

Lessons Learned by Eric Ries Thursday, July 9, 2009 10 years of entrepreneurship I recently passed my ten-year anniversary of becoming an entrepreneur. All the good domain names were taken, all the good ideas were being implemented. BusinessWeek named me one of the top young entrepreneurs in tech , based on my work at IMVU.

San Francisco 94

San Francisco Lean Continuous Deployment DC 94

crowdSPRING Blog

JULY 19, 2018

The experience of unpacking a product is part of a customer’s experience with a brand, much like a company’s name and logo. Your brand story – as we’ve already mentioned – covers a lot more ground than just your company’s name, logo and tagline. Divine Chocolate: Featuring Brand Promise. Divine Chocolate.

Charlotte 61

Charlotte Design Ghana Web 61

Steve Blank

JUNE 22, 2009

The remaining company kept the Hewlett Packard name and focussed on computers. If you drop the sentimentality, a company is a merely a brand-name for a historical context. And brand-names are ultimately are just commodities that can be bought and sold (e.g., Agilent is a $5.8 billion dollar test and measurement company.

Silicon Valley 186

Silicon Valley RSS California Agile 186

Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. You should be brainstorming messages with current and potential customers. Plus tips on overall trade show strategy.

Silicon Valley 203

Silicon Valley RSS California Customer Development 203

crowdSPRING Blog

JULY 19, 2018

The experience of unpacking a product is part of a customer’s experience with a brand, much like a company’s name and logo. Your brand story – as we’ve already mentioned – covers a lot more ground than just your company’s name, logo and tagline. Divine Chocolate: Featuring Brand Promise. Divine Chocolate.

Charlotte 48

Charlotte Design Ghana Web 48