A Smart Bear: Startups and Marketing for Geeks

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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

By definition, if you're a startup founder you're explicitly not your customer. founder Blogger & Twitter. "If Repeat after me: You are not your customer." — Eric Ries , Lean Startup leader (repeating a conversation with a startup founder). Tags: Essays customers feedback finance investment pricing sales.

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How do I figure out who my next important hire should be?

A Smart Bear: Startups and Marketing for Geeks

Founders typically revert to whatever they’re already expert in, and decide they need more of that. So, a technical founder decides she needs another developer, or a sales-oriented founder decides she needs another sales person. The question is: How do you decide what role is most important to hire for?

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The fundamental lesson of the forces governing scaling startups

A Smart Bear: Startups and Marketing for Geeks

Idealistic founders believe they will break the mold when they scale, and not turn into a “typical big company.” Or it’s fatal because that was a co-founder. But also things like founders splitting up, not getting enough traction to self-fund or to secure the next round of financing, having to go back to a day job, and so on.

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A Scorecard: Should a decision be fast, or slow?

A Smart Bear: Startups and Marketing for Geeks

The benefit is that we work together for a common goal, taking care of the needs of support, sales, marketing, engineering, product, and even finance, rather than solving for one department’s goals at the expense of another. At WP Engine we’re extremely collaborative across teams.

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The unfortunate math behind consulting companies

A Smart Bear: Startups and Marketing for Geeks

Oh sure, founders work 60-80-hour weeks, but not employees. Consulting is a great way to earn a living and a smart way to self-finance a startup. And if you do, you’ve just self-financed a startup, made a nice living, mitigated much of the risk of product-only startups, and built a great team in the process.

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How should a startup founder value her time?

A Smart Bear: Startups and Marketing for Geeks

Almost no startup founder values her time properly. Consultants know exactly what their time is worth: their hourly rate. As they say, it’s how much “the market will bear.”

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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

If you listen to a sampling of the 600 Mixergy interviews, you’ll find a common thread to how all those illustrious founders got their first few customers: There is no pattern. But for every one of those, another founder has the opposite experience. Lots of steps will do just fine. It’s time to act.

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