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HOW TO: Hire the Perfect CTO

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a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Shama Kabani , Marketing Zen. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? This can’t be just a job for them.

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“Seed Is the New Series A” – Making Sense of the Confusion

View from Seed

A few weeks ago, Manu Kumar wrote an excellent post detailing the current state of the seed financing landscape. I think it’s much better to think of things in terms of company milestones , which are: Inception –> Early Product-Market Fit –> Strong PMF –> Scaling Growth. Some still happen fast.

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McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

Done deal: after a quick syndication with the kitchen team (their job was at stake, so they were easy to convince.), sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. internet. (6).

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

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Startup Investor Makes a Deal: Engineers for Equity

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Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Forbes Metro USAToday Yahoo ©2005-2011 Mashable, Inc. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? Reproduction without explicit permission is prohibited. All Rights Reserved.

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4 Considerations for Expanding Your Startup to International Markets

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The first step in the process of expansion is identifying which markets are of the most strategic significance to your business. Once you’ve targeted a market, however, things can quickly become convoluted and overwhelming. With that in mind, here are four tips for entrepreneurs looking to expand globally.

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5 Hot Ecommerce Trends to Watch

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Static marketing is dead, and businesses of any size have to be creative to cut through the clutter. The danger with this type of marketing is the penchant for users to become annoyed due to the “creepy” nature of ads following them around. 7 Tips to Enhance Influencer Marketing. Business & Marketing. Remarketing.

eCommerce 101