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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. million in revenue three years later is, “So effing what?”

Startup 418
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4 Ways to Improve Your Online Storefront

Up and Running

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Sales conversion rate: How many visitors are completing a purchase.

SEO 80
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The rise of the “successful” unsustainable company

A Smart Bear: Startups and Marketing for Geeks

After I sold Smart Bear, that division has increased revenue and profit every year, for five years, even through the 2008/2009 economic disaster. GroupOn’s engine that turned capital into revenue growth was a form of force-feeding rather than building a product). But really, are all those acquirers so stupid? Surely not.

IPO 240
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms. You want shopping to be fun.

Internet 110
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SSEBITDA – A steady-state profit metric for SaaS companies

A Smart Bear: Startups and Marketing for Geeks

When you add up all our costs in Sales and Marketing (SaaS metric: CAC), the result is very small compared to the total revenue we’ll earn from than customer over the next few years (SaaS metric: LTV). But we also know many companies think this way but are not profitable in the long run. How to resolve this, objectively ?

Metrics 238
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A Comprehensive Marketing Gap Analysis for Effective Strategies

Duct Tape Marketing

03:41] Number 2: Revenue and profit. [04:07] 08:52] Number 8: Sales funnel. [09:32] So the next one of course is revenue and profit marketing is driving a lot of that, right? So is your revenue growing compared to, you know, performance maybe in the industry or you know, what about profit margin? Is there a focus?

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Why This Marketing Gap Analysis Is Your Roadmap To Success

Duct Tape Marketing

03:41] Number 2: Revenue and profit. [04:07] 08:52] Number 8: Sales funnel. [09:32] So the next one of course is revenue and profit marketing is driving a lot of that, right? So is your revenue growing compared to, you know, performance maybe in the industry or you know, what about profit margin? Is there a focus?