Framework Management Metrics Sales Cycle 
ConversionXL
NOVEMBER 23, 2022
Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. This defines how to connect problem themes to a metric strategy, building a metric-driven action system.
ConversionXL
MAY 1, 2019
Trend lines aren’t impressive if they track metrics that appear distant from business goals. Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The same is true in marketing, especially for companies with long sales cycles. Most consideration takes place offline.
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ConversionXL
APRIL 12, 2017
Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.
ConversionXL
OCTOBER 22, 2018
Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Marketers like to work with frameworks.
ConversionXL
APRIL 3, 2018
Work hard to define meaningful product metrics – enabler of team success. Managing a lot at once. Offline sale – typically. Long sales cycle – 18 months or more. There’s no single metric to track, there are many: Leads. Iterate to the vision. What is the end state you want to have?
Startup Lessons Learned
APRIL 14, 2009
Every board meeting, the metrics of success change. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. Every sale requires handholding and personal attention from the founders themselves. And yet, their investors are frustrated. Fantastic post.
ConversionXL
APRIL 10, 2020
Manage their own copywriting? Create their own financial models—or even manage their stakeholders? He recalls an epic battle over a homepage redesign that, while crushing key metrics, struggled to gain support: Multiple executives hated this page. Can a team build their own assets? Crunch their own data? Run their own campaigns?
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