Cracking the Code

MARCH 24, 2015

We were fortunate to host very talented speakers from our portfolio (Ilya Sukhar from FB/Parse, Steve Marx from Dropbox, Bill Ready from Braintree, Ali Rayl from Slack, Eric Wittman from Atlassian, Sam Mac Donnell from HotelTonight.) gathered at the event. It is not very polished but was designed for a fast read. . -

API 48

API Fractional CTO CTO Hire San Francisco 48

Cracking the Code

FEBRUARY 27, 2009

New Capital Earmarked for Global High-Growth Investments LARCHMONT, N.Y., This supplement to our BVP VII fund will ensure that we can take advantage of future investment opportunities and that the companies within the Bessemer portfolio have continued access to capital." Labels: Portfolio , Venture Capital. Portfolio. (3).

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Software Review Partner United States Venture Capital 48

Cracking the Code

FEBRUARY 24, 2010

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 54

Software Review Technical Review Europe Venture Capital 54

Cracking the Code

OCTOBER 9, 2009

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

JANUARY 14, 2010

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Portfolio. (3). sales and marketing. (10).

Software Review 48

Software Review Technical Review Viral Europe 48

Cracking the Code

OCTOBER 8, 2009

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Cracking the Code

JANUARY 7, 2009

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Steve Blank

NOVEMBER 16, 2009

It’s an impressive portfolio. Market Type affects your spending and sales ramp after you reach product/market fit. Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Does this help?

Customer Development 228

Customer Development Web Developer Customer 228

Cracking the Code

OCTOBER 27, 2008

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JULY 10, 2009

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 63

Software Review Technical Review RSS Europe 63

Cracking the Code

DECEMBER 1, 2009

Labels: Cloud Computing , SaaS , sales and marketing. Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? at 12:41 PM.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Labels: SaaS , sales and marketing.

Software Review 63

Software Review Technical Review Cloud Forecast 63

Cracking the Code

NOVEMBER 10, 2009

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 48

Software Review Technical Review IPO Cloud 48

Cracking the Code

NOVEMBER 10, 2009

Recently, however, we have seen the rapid emergence of hyper-growth businesses in the PaaS and IaaS markets demonstrating that these will soon be independent, multi-billion dollar segments in their own rights with the potential for massive sales volume and attractive cash flow characteristics. Portfolio. (3). sales and marketing. (10).

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Version One Ventures

MAY 30, 2013

Zendesk initially focused on tech startups and now has more than 30,000 clients including global giants like Disney and Vodafone. For example, Clio , a company in my portfolio, first focused on providing legal practice management for solo lawyers and very small firms (today, Clio is now serving firms with over 50 lawyers).

Sales Cycle 141

Sales Cycle Startup Viral Agile 141

Cracking the Code

NOVEMBER 13, 2008

A few days ago, Bessemer West Coast SaaS Practice - David Cowan , Byron Deeter and myself, hosted a CFO Dinner for our SaaS portfolio at John Bentleys in Redwood City. Fifteen CFOs participated - about half of them from Bessemer portfolio SaaS companies (Cornerstone On Demand, Intacct. Portfolio. (3). sales and marketing. (10).

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Software Review Technical Review Valuation Portfolio 48

Cracking the Code

FEBRUARY 25, 2008

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Cracking the Code

JANUARY 5, 2007

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

DECEMBER 16, 2006

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 48

Software Review Venture Capital Technical Review Europe 48

Cracking the Code

FEBRUARY 12, 2007

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

DECEMBER 7, 2006

Labels: anecdotes , sales and marketing. Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Global Warning!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

DECEMBER 28, 2006

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 48

Software Review Technical Review Technology San Francisco 48

Cracking the Code

APRIL 18, 2007

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Both Sides of the Table

MAY 23, 2012

It’s also worth noting as data would suggest from this SVB venture funding report, lower costs to build tech & operate businesses implies the possibility of lower loss ratios in portfolios. In 1997, the year the Kauffman Report begins its analysis; there were 70 million users online globally. Bottom of the sales funnel.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Cracking the Code

DECEMBER 2, 2006

and so I think its a very, very big bet“ - Steve Ballmer, CEO, Microsoft Indeed, the opportunity is large: with 11m+ SMBs in the US only spending more than $300B in IT.but so far nobody managed to "crack the code" and current sales model are facing diminishing returns: (1) HT companies have little insights in their SMB customers (e.g.,

Software Review 48

Software Review Technical Review Europe Software 48

Cracking the Code

JANUARY 28, 2008

Today, thanks to Eloqua , CMOs have a clear visibility on their return allowing them to better allocate their budget and sales people can prioritize prospects to maximize their effectiveness. Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Global Warning!

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Cracking the Code

DECEMBER 9, 2006

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

FEBRUARY 12, 2007

Labels: internet , Portfolio. Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Posted by Philippe Botteri.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Cracking the Code

DECEMBER 16, 2006

Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Global warming: a plague for humanity? Popular Media: the key to viral marketing. anecdotes. (13).

Software Review 48

Software Review Silicon Valley Technical Review Software 48

Up and Running

AUGUST 23, 2016

Now, Base Creative is one of Asia’s leading agencies, with a portfolio that includes Walmart, Cisco, and Hermes. Kinsman benchmarks a global company because he’s in a global niche—international branding. In other words, if there’s any one way to control whether a post goes viral, quality is it.

Agile 60

Agile Viral Social Media Differentiation 60

Cracking the Code

MAY 25, 2010

One of his secret: "Incentivize your marketing team on sales not leads" Jeff Jordan, CEO of OpenTable speaking about his IPO process: " Build relationships with key public investors 2-3 years before going public (Morgan Stanley, Fidelity and T. Labels: design , internet , sales and marketing. Portfolio. (3). at 5:39 PM.

Software Review 74

Software Review Cloud IPO Jordan 74

Cracking the Code

MARCH 10, 2008

Measuring sales and marketing effectiveness of SaaS companies. Labels: SaaS , sales and marketing , software. a new entrant trying to gain awareness in the marketplace investing in various mktg programs and sales to get the lead-gen engine flywheel started)? Portfolio. (3). sales and marketing. (10). at 8:58 PM.

Sales 79

Sales Software Review Marketing Technical Review 79

This is going to be BIG.

APRIL 1, 2020

Let’s establish two things right off the bat: One, the Coronavirus Pandemic is a global tragedy that has already cost us far too many lives and create economic devastation. Maybe it winds up being the 6th one that goes viral for whatever reason. What do they need? You’re now in the financial education business for the next few months.

Marketing 138

Marketing Channel Video Viral 138

mashable.com

SEPTEMBER 22, 2008

Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. NetBooks – Marketing, sales, inventory and financial control in one place. Xing XING – A global networking and contact management site for business professionals.

Software Review 78

Software Review Social Media Social Network Software 78

Cracking the Code

JANUARY 10, 2007

You can listen to compressed audio without noticing it a lot, but video is a different game, especially with surging sales of high def. Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Global Warning! anecdotes. (13).

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Software Review Technical Review Video Europe 48