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Why Your Business Needs A Web Design Style Guide

YFS Magazine

If you rely on your brand image and reputation, there is nothing more important than having a web design style guide in place to protect that image online.

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How to Create a Brand Style Guide

Duct Tape Marketing

How to Create a Brand Style Guide written by John Jantsch read more at Duct Tape Marketing. That’s where a brand style guide comes in. Brand style guides provide parameters for how anyone reproduces your brand’s name or image elsewhere. Clarify Fonts. Establish Your Brand Voice.

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6 Keys To Becoming An Emotionally Intelligent Leader

Startup Professionals Musings

The experts define emotional intelligence as a leader's ability to recognize individual and team emotions, to understand their effect, and manage your own to guide your next move. I can attest from my own personal experience that changing your emotional style is hard, and should be seen as a journey, rather than a destination.

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9 No-Nonsense Social Media Tips Your Business Can’t Ignore

YoungUpstarts

Content themes to guide the kinds of posts you will create. One idea for keeping social media managers on track is to have a style guide for your company. A style guide might include: How you want your business name presented (for example, “ABC Electronics, Inc” vs. “ABC Electronics:”).

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How to Create an Effective Email Voice and Tone Guide

Up and Running

If your company has grown to a point where more than one person is handling emails from customers, that’s a good moment to create a voice and tone guide. Why you need an email voice and tone guide. This is where a good style guide makes a huge difference. How to create a voice and tone guide. Here’s how you do it.

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Beyond the Buzzwords: Learn How to Develop Your Writing Voice

Duct Tape Marketing

Her newest book The Writer’s Voice: Techniques for Tuning Your Tone and Style; helps you Master the art and science of writing voice. This is a comprehensive, hands-on guide to this little-understood aspect of writing, brand voice, ghostwriting, and other aspects of marketing. This is my personal style. It's great being here.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Take Visme’s guide to asymmetrical balance. These are essentially guides on how to do things. Link to additional playbooks or guides where that information can be found. Usage policies.

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