Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

YoungUpstarts

NOVEMBER 7, 2014

Two 28-year old founders, a friend they hired to come work for them fulltime and one intern in a nice but small office in Amsterdam. Automating processes with APIs, creating a large e-mail subscriber base, SEO and viral strategies are of course extremely valuable to any start-up. But how do you ‘growth hack’ people?

SEM 244

SEM Lean PR Startup 244

Software By Rob

JANUARY 25, 2012

My apps range from an SEO keyword tool , an ASP.NET invoicing system , a web application for creating wedding websites , and a few handful of others. The bottom line is that many successful startups (far more than you hear about) are masters at SEO. The site was once great; marketed by a high-end NYC PR firm.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

crowdSPRING Blog

AUGUST 20, 2017

You can’t walk a block in the downtown of most cities without seeing posters, signage, and other elements of guerrilla marketing plastered everywhere by “street teams” hired by big marketing firms. Don’t try too hard to “go viral” and above all, obey the law. That doesn’t mean you shouldn’t take advantage of this type of marketing.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

You can’t walk a block in the downtown of most cities without seeing posters, signage, and other elements of guerrilla marketing plastered everywhere by “street teams” hired by big marketing firms. Don’t try too hard to “go viral” and above all, obey the law. That doesn’t mean you shouldn’t take advantage of this type of marketing.

Small Business 48

Small Business Marketing Technical Review Audience 48

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

ConversionXL

SEPTEMBER 10, 2019

I was hired to level-up the marketing team. Then, I evolved it into a growth team by hiring a designer and two engineers. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. Their growth came from users, and they had true virality.

Conversion 133

Conversion Technical Review Channel Engineer 133

Duct Tape Marketing

MAY 1, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO.

Portland 58

Portland Audio Technical Review Video 58

crowdSPRING Blog

NOVEMBER 2, 2012

The Most Effective SEO Content Strategy | Duct Tape Marketing - [link]. A startup’s first hires: What to look for | Fortune - [link]. The Most Effective SEO Content Strategy | Duct Tape Marketing - [link]. 7 Social Media Mistakes that Can Keep Your Content from Going Viral - [link]. Advertising Age - [link].

Social Media 93

Social Media Small Business Design Media 93

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. Or should you focus on user engagement or virality?

San Francisco 154

San Francisco Lean Metrics Design 154

Duct Tape Marketing

MARCH 8, 2018

I think it powers advertising, it powers email, it powers social, it powers PR. John Jantsch: I tell you, where I see a ton of growth is I see a lot of organizations hiring videographers and editing teams, because they’re just capturing so much video now. It’s like, how do you make an ad viral?

North Dakota 55

North Dakota Email Campaign Video 55

Up and Running

NOVEMBER 5, 2014

But maybe you’re not ready to hire an expensive creative agency—maybe it’s not in your budget or you’ve had bad experiences in the past. Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Do you have any other PR tips for SMBs looking to save on hiring a PR firm?

PR 139

PR Hiring Social Media Media 139

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. To understand when the business has started to climb the sales learning curve and is in a position to hire more reps profitably, you have to think in terms of CMRR instead of bookings.

Software Review 48

Software Review North America Europe Metrics 48

blog.expensify.com

APRIL 24, 2012

Update: The end is near, Expensify is hiring a.NET programmer! As you might know, we’re hiring the best programmers in the world. If you are a startup looking to hire really excellent people, take notice of.NET on a resume, and ask why it’s there. Expensify Blog. Expense Reports That Don't Suck. Sjoerd Franken.

Java 107

Java PHP Software Review Coder 107

crowdSPRING Blog

NOVEMBER 15, 2012

Small Business and Startup Tips: Hire and be Human | crowdSPRING Blog – [link]. If, When, And How To Avoid Hiring A CEO | TechCrunch – [link]. How To Hire Hackers: A Realistic Guide For Startups | OnStartups – [link]. Can enterprise SaaS products be viral? Vlaskovits – [link]. – [link].

Social Media 102

Social Media Small Business Design Media 102

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). REDUCE MY CPC!

Metrics 166

Metrics Marketing Search SEO 166