Both Sides of the Table

APRIL 26, 2016

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. Generally you should take your full marketing spend including PR divided by your customers acquired to get your “fully loaded CAC.” That bit is easy.

Metrics 150

Metrics Cost Acquisition Startup 150

Hearpreneur

JANUARY 26, 2022

To prevent hackers from gaining access to your business's checking account, use low-cost software and dual controls to strengthen your payment processes. Press releases are becoming less successful, partly due to the difficulty of obtaining earned media. Thanks to Kevin Burke, Extension PR ! #7- Photo Credit: Ernests Embutniek.

Software Review 123

Software Review Technical Review Artificial Inteligence Entrepreneur 123

Version One Ventures

MAY 23, 2019

And Sin-Mei Tsai , VP of Engineering at Shippo, discussed code quality. And she has just about completed 60 to 140 ( Ada is hiring !). Throw in a bit of wellness coach, and you have yourself a role for a renaissance person (or alternatively, someone who knows how to hire for their weaknesses).

Part-Time VPE 136

Part-Time VPE Software Review Salary Non-Compete 136

Transformify

JULY 4, 2018

Each CSR program is discussed to come up with a PR and marketing plan to ensure its success and add value to the business and the society at large. An advanced recruitment software addresses all these challenges. The cost may be too high depending on the efficiency and the quality of candidates each company manages to attract and hire.

Technical Review 40

Technical Review Software Review Database Algorithm 40

This is going to be BIG.

AUGUST 25, 2011

Build up the top of your hiring funnel. It's important to get all the parts of your company talking to the public--to get feedback on strategy, to increase awareness for hiring, and to help promote the company's message. Get your PR pitches out. When will the call for panels be due? Run an internal hackathon.

Technical Review 114

Technical Review Software Review PR Cofounder 114

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. Adam Gilbert , My Body Tutor.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

YoungUpstarts

JANUARY 16, 2012

Where better to learn about the latest in business than from the Harvard Business Review ? This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. QR codes have been all over the place lately, especially in marketing campaigns. Marketing and PR. usguyschat.

Social Media 228

Social Media PR Media Hosting 228

Hearpreneur

JULY 3, 2020

Hiring developers used to be an expensive barrier to getting started. The rise of no-code solutions has provided a platform for non-techies to build their own proof of concept and early technology solutions. Thanks to Amber Christian, Wonderly Software Solutions, creator of Bella Scena ! #2- Photo Credit: Amber Christian.

Technical Review 144

Technical Review Entrepreneur Software Review Artificial Inteligence 144

crowdSPRING Blog

MARCH 10, 2011

Good post about the pitfalls of code refactoring for startups – [link]. Good post about the pitfalls of code refactoring for startups – [link]. Joint PR/Ad study finds PR getting higher marks in social media compared to Advertising [link]. The image above shows the world’s most typical person.

Social Media 94

Social Media Small Business Design Media 94

Both Sides of the Table

MARCH 30, 2011

You hire people too fast, you over build your products, you try to force market adoption and you do PR blitzes before your product is really ready for prime time. And they seem to have been going really slow in building out the team and you certainly don’t see a ton of too-early PR blitzes from them. What did he know?

Development Team Review 374

Development Team Review Technical Review Bulgaria Lean 374

This is going to be BIG.

AUGUST 22, 2012

Who should you hire? Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 144

PR Technical Review Seed Stage Design 144

Hunter Walker

JUNE 7, 2014

Hiring Has Changed: Before the press was a way of generating interest for hiring. While I’m sure TechCrunch and other publications are at or near record traffic levels, the influence is more diffuse these days due to wide number of tech blogs and reach of personal/social media. What’s changed?

Technical Review 118

Technical Review CTO Hire Finance Stealth 118

Up and Running

OCTOBER 7, 2014

Every startup will use some kind of software: book keeping, word processing, presentation. “You do not need to buy that expensive office software and servers when you can switch to a cloud vendor-Google is an example-at a fraction of the cost,” says Ali Asadi of aprofitmaker.com. Review your operating expenses.

South Africa 157

South Africa Software Review Green Technical Review 157

crowdSPRING Blog

SEPTEMBER 19, 2014

The Myth of Venture Capital | Re/code by Jon Oringer – crowdspring.co/1tNFeV7. This Invaluable Lesson Will Keep You From Making Catastrophic Hiring Mistakes - crowdspring.co/XeV4JS. Hiring startup engineers? Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Social Media 94

Social Media Small Business Design Media 94

Both Sides of the Table

OCTOBER 22, 2011

When you haven’t been decisive in years, when you botched a profitable exit, when you hired a non-visionary CEO and then fired her by email – it’s time to get out of the way. When Marc Benioff declared “the end of software” industry insiders scoffed. For the good of your people.

Leadership 418

Leadership Technical Review Software Review PR 418

Cracking the Code

NOVEMBER 13, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Thursday, November 13, 2008. Getting through the downturn: a few thoughts for SaaS companies planning their 2009 budget. With this decline, the average EV/08 rev. multiple fell down to ~2.2x

Software Review 48

Software Review Technical Review Valuation Portfolio 48

The Next Web

JUNE 21, 2015

Suggested by: Brittany Berger , Content & PR Manager @ Mention. Suggested by: Brittany Berger , Content & PR Manager @ Mention. Suggested by: Brittany Berger , Content & PR Manager @ Mention. Aside from having an awesome name, this book looks at how a successful software company is built and run. Automattic.

PR 60

PR Startup Software Review Technical Review 60

crowdSPRING Blog

APRIL 28, 2010

Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. Never Hire Job Hoppers. Never Hire Job Hoppers. 4 Reasons PR Agencies Are Failing in Social Media – [link]. Government releases open source code – [link]. – [link].

Social Media 91

Social Media Small Business Design Media 91

Rembrandt Communications

MARCH 1, 2021

Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. This call-to-action can include a unique landing page on your site, phone number, coupon code, bonus-report form, or something else. Then, you can review the responses and see the popularity of each piece of content.

PR 241

PR Software Review Public Relations Social Media 241

crowdSPRING Blog

FEBRUARY 7, 2013

Help the Next Generation of Entrepreneurs: Hire One | Small Biz Daily – [link]. Don’t Hire Entrepreneurs; Hire Entrepreneurial Spirit | HBR – [link]. Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo – [link]. What is Product Management?

Social Media 106

Social Media Small Business Technical Review Design 106

David Teten

SEPTEMBER 23, 2017

For both origination and due diligence, a host of companies aspire to be the “Bloomberg of private companies”, including CB Insights , Crunchbase , DataFox , FuelUp , fundsUP , Mattermark , Qodeo , Quid , Tracxn , Unomy.com , and Zirra. 5) Due diligence. 4) Manage deal flow. Talent Relationship Management tools (e.g.,

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Up and Running

SEPTEMBER 8, 2016

Whether you’re starting a home-based business due to financial considerations or for another reason, you can use this checklist to help you figure out firstly whether or not it’s the right option for you, and if so what you need to do to get set up officially, including creating a great working environment! Antivirus software.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

crowdSPRING Blog

OCTOBER 10, 2014

“the people you fire are more important to your [company''s] culture than the people you hire.” 5 Ways to Hire the Best Talent for Your Startup Team – crowdspring.co/1ptyfds. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Social Media 97

Social Media Small Business Design Media 97

crowdSPRING Blog

MAY 2, 2014

6 Tips for Reluctant Negotiators | by Whitney Johnson, Harvard Business Review – crowdspring.co/1k6nQRA. Why a standard resume is not enough for hiring – crowdspring.co/1k6oLBD. 6 Tips for Reluctant Negotiators | by Whitney Johnson, Harvard Business Review – crowdspring.co/1k6nQRA. 1mPBizM. (Red

Social Media 96

Social Media Small Business Design Media 96

Hearpreneur

APRIL 9, 2017

Be determined, be diligent, be continuously learning, and be unafraid or what anyone else thinks. My mother found some magazines that would have Basic programs to code. If I wanted to play a computer game, I had to code it first because it didn’t have a hard drive or floppy disk to save the work on. Image Credit: Ruth A.

San Diego 115

San Diego Entrepreneur Software Review Southern California 115

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Sam did all this analysis before even deciding to build V1 of his software and before we put serious money behind him launching.

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

JANUARY 18, 2022

Indeed’s CMO Paul D’Arcy says their priority is brand awareness and reducing friction: “The number one thing we’re doing is making sure that that product is everywhere and a click away when people are looking for a job or looking to hire.” [ via The Drum ]. Deciding on this starts with your “why,” which we’ll cover in a moment.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Both Sides of the Table

JUNE 18, 2015

There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. .” One needs to be in during bull markets and bear markets. Year in, year out.

Software Review 150

Software Review Turkey Portfolio Syndicate 150

Up and Running

DECEMBER 19, 2013

Here at Palo Alto Software, we spend all day every day building software and writing advice for small businesses and entrepreneurs. So without further ado… Palo Alto Software’s Best Small Business Tools of 2013. HARO : Help A Reporter Out is a great PR and marketing tool for businesses large and small.

Small Business 109

Small Business Development Team Review RSS Software Review 109

Up and Running

SEPTEMBER 22, 2015

Offering a free trial of your product or service in exchange for a review on a well-trafficked blog is one creative way. In a recent article, Palo Alto Software founder Tim Berry equates startup marketing to throwing darts at a dartboard. Focus on SEO by way of good PR. Exchange your product or service for an honest review.

Marketing 60

Marketing Social Media Startup PR 60

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. Click on over and give us a review on iTunes, please! One of my favorite episodes who should be your first hire, what's your funding plan, Dr. Lisa Cravin shares her top advice from building spotlight oral.

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

YoungUpstarts

OCTOBER 10, 2012

And engaging customers in such ways is generally much less expensive than hiring costly employees or agencies. The beauty of this approach is that you’re helping your advocates build social capital by helping them tell the story of how successful they’ve been, due — in part — to your product or service. Rock Star advocates can help.).

Customer 154

Customer Fractional CTO Canada Technical Review 154

crowdSPRING Blog

AUGUST 22, 2013

The Fundamental Challenge of Your Startup’s First Hire: Leading and Learning at the Same Time – [link]. Entrepreneurs always ask for help with hiring – here is some great advice: Hire Slowly – [link]. Rejected by PR industry for being an ad guy | by Edward Boches – [link]. Adweek – [link].

Social Media 94

Social Media Small Business Design Media 94

Up and Running

OCTOBER 6, 2014

Has worked in certain aspects you seek guidance with (PR, marketing, social media). Check out their profile and browse through the reviews left by other satisfied callers. Step 3: Hire the expert. Has expanded his or her business. Has interest in being involved in your startup idea. Everyone needs a mentor. Resource #4: SCORE.

Startup 110

Startup Technical Review Software Review Cofounder 110

Startup Lessons Learned

APRIL 29, 2013

Oh, and your salespeople have to make sure bookstores will stock it, and your marketing and PR people will have to make sure readers know it exists. You may have to pay the writer and photographer, and perhaps you’ll spend some money on training the writer to use blogging software and social media tools that help them build a following.

Lean 165

Lean Technical Review Startup Software Review 165

crowdSPRING Blog

APRIL 5, 2013

Four Ways to Market Like a Startup | Brian Gregg and Vivian Weng-Harvard Business Review – [link]. Seven Rules for Managing Creative People | Tomas Chamorro-Premuzic-Harvard Business Review – [link]. Four Ways to Market Like a Startup | Brian Gregg and Vivian Weng-Harvard Business Review – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

JULY 3, 2015

Marketing Management Software – Ignitur crowdspring.co/1H3u0n0. How to Make Custom Images for Your Blog Posts Without Hiring a Designer crowdspring.co/1fmph3l. How to Simplify SEO, PR, and Social Collaboration | Convince and Convert crowdspring.co/1H3u8Tt. LG Watch Urbane Review: Is This the Best Android Wear Device?

Small Business 48

Small Business Design Social Media Software Review 48