Startup Professionals Musings

MARCH 21, 2011

Here are three elements of most viral marketing campaigns: Hire brand evangelists. This means spending more money on search marketing (SEM) to make it look like the buzz is working. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Seed viral activity.

Viral 225

Viral Marketing SEM Startup 225

crowdSPRING Blog

JANUARY 26, 2011

A strong web design can help a restaurant to more effectively market itself, can help convert visitors who find the restaurant by searching, for example, on Yelp, shopping for a deal through Groupon, or searching on Google or Bing. And it doesn’t help you much in search engine optimization. Consider Performance.

Web 127

Web Design Flash SEM 127

crowdSPRING Blog

JULY 27, 2010

Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). The more content on your site, the more attractive your site becomes for search engines (more about search engine optimization in tip 9 below).

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). The more content on your site, the more attractive your site becomes for search engines (more about search engine optimization in tip 9 below).

Small Business 122

Small Business Web Design Marketing 122

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. Labels: search engine marketing 0comments: New comments are not allowed. One last thought.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

searchengineland.com

MAY 30, 2012

Search Week Newsletter. Search Month Newsletter. B2B Search Marketing. Enterprise SEM. In House Search Marketing. Local Search. Mobile Search. Multinational Search. Paid Search. Search & Analytics. Search & Analytics. Search & Conversion. SEM Columns.

SEO 54

SEO SEM Social Media Search 54

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. The reason one would accept losses is when they are investments in fueling faster growth. Let’s say you had a budget of $1,000 to spend on Facebook Ads and they cost you $100 each and you got 5 customers.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Professionals Musings

MARCH 26, 2010

Here are three elements of most viral marketing campaigns: Hire brand evangelists. This means spending more money on search marketing (SEM) to make it look like the buzz is working. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Seed viral activity.

Viral 141

Viral Cost Marketing SEM 141

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. You can find out how to more cost effectively buy search terms (i.e. How many people would we need to hire? How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

The Startup Magazine

JANUARY 27, 2021

You can promote your site effectively by investing in SEM, SEO, generating top-quality content, and even on paid advertising on search engines. You can even think of using some fast learning skills to learn SEM and SEO on your own. If you are not adept at SEO, you can seek help from SEO experts.

SEM 134

SEM Marketing Campaign SEO 134

crowdSPRING Blog

MAY 2, 2018

From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. But, according to Forbes, the small businesses that are happiest with their marketing performance hired outside agencies to handle it for them. Click To Tweet. Click To Tweet.

Small Business 73

Small Business Software Review Social Media Marketing 73

ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. billion searches per day and 1.2 trillion searches per year.

Channel 118

Channel Marketing Viral SEO 118

YoungUpstarts

NOVEMBER 7, 2014

By Willem Nout, project manager and Head of Search for Flipit.com. Two 28-year old founders, a friend they hired to come work for them fulltime and one intern in a nice but small office in Amsterdam. Your business could go bankrupt without you even knowing it, because you are only busy with hiring new people.

SEM 244

SEM Lean PR Startup 244

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Google AdWords or SEM (expensive). Search ads are expensive, however. Dec-15: Developer (product team).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Hearpreneur

FEBRUARY 14, 2018

TalentMoxie blends strength based career coaching, human resources, and partners with companies that want to hire talented people. This arrangement is working out very well for me as it keeps me updated on the latest in my field of expertise and I am also able to hire talent for my venture from these same courses.

Entrepreneur 70

Entrepreneur Technical Review SEO New York City 70

Startup Lessons Learned

SEPTEMBER 15, 2008

I am somewhat of an expert in this having created one of the first pioneering labs and incubators in the Internet era, from N AZ where the normal course of action was to prove lean ventures with our retirement only to see them copied by deeper pockets on the coasts when we went searching for capital.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

SEPTEMBER 10, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 12, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 7, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud.

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. In particular, the best practices include using Inbound Marketing to build traffic, instead of paying for traffic with search ads. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

SEPTEMBER 8, 2008

So one of the first things we did was to hire an Oracle expert and get to work. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Transformify

AUGUST 18, 2021

Search Engine Optimization or SEO, SEM. These platforms provide employers with an advantage in terms of hiring and managing employees, while ensuring that all payments due are transparent, accurate, and on time. Although FlexJobs mainly offers remote jobs, they also do have some freelance positions if you do a diligent search.

Technical Review 89

Technical Review Software Review Search Portfolio 89

Startup Lessons Learned

SEPTEMBER 1, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud.

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 14, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

crowdSPRING Blog

MARCH 4, 2014

Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). The more content on your site, the more attractive your site becomes for search engines (more about search engine optimization in tip 9 below).

Web 134

Web Small Business Design Marketing 134

Startup Lessons Learned

SEPTEMBER 10, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud.

San Francisco 60

San Francisco Continuous Deployment DC Lean 60

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Like gmlk, I usually subscribe the first time I find something useful. Your posts are well-written with a good overview as well as concrete tips. More of the same.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Occam's Razor

AUGUST 22, 2011

Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Make Web Analytics Actionable: Focus On "What's Changed" Kick Butt With Internal Site Search Analytics. Are You Into Internal Site Search Analysis? Find Love (/Insights).

Analytics 124

Analytics Metrics SEM Web 124

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). If you know a freelance designer, hire them to design your site, or join the tens of thousands of small businesses from all over the world who’ve crowdsourced website design on crowdSPRING.

Small Business 93

Small Business SEM SEO Social Network 93

www.cscyphers.com

MARCH 8, 2012

If someone were trying to hire me, hold a meet up on Hadoop. have you tried online search like we.makeastartup.com aswell? Everything written here is my own fault and not necessarily the view of anyone who hires me, employs me, sits near me or otherwise is willing to admit they know me. And… what else?”).

Cofounder 40

Cofounder Technical Review Founder Software Review 40

Startup Lessons Learned

SEPTEMBER 16, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60