Hiring SEM SEO Viral 
Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. I recommend hiring or appointing a growth hacker.”
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
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ConversionXL
APRIL 4, 2017
SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). The Intersection of SEO and CRO (and How to Maximize Long Term Growth).
Both Sides of the Table
APRIL 4, 2011
How many adds came through organic SEO? How many through SEM? Measuring viral adoption is obviously important. For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. What would that take?
YoungUpstarts
NOVEMBER 7, 2014
Two 28-year old founders, a friend they hired to come work for them fulltime and one intern in a nice but small office in Amsterdam. Automating processes with APIs, creating a large e-mail subscriber base, SEO and viral strategies are of course extremely valuable to any start-up. But how do you ‘growth hack’ people?
www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
Up and Running
JULY 26, 2016
I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Google AdWords or SEM (expensive). 1x hacker in charge of product/development. Display ads (cheap).
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