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Looking Back On Tech, Startups, And VC In 2018

Haystack

Hundreds of new micro funds somehow keep getting into the market. If every sector is to be transformed by technology, and if private markets keep growing, it makes today’s conditions understandable. companies, more sensitivity around technology IP and security. 5/ Early Effects Of The Softbank Effect.

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Take Five: The Metaverse

VC Cafe

So, as we all suffer from information overload, I’m coming back to my old trusted format of “Take 5” – highlighting 5 links in topics that catch my attention. The Metaverse market landscape ( source ). digital collectibles) are only valuable if there’s an active market of supply < demand.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Google’s guidelines have changed over time, but they’re built around the needs of news publishers and hold fast to a central tenet: Google cares more about providing the best information than whether that information is behind a paywall. healthy living guide), but users see other information (e.g., Avoiding cloaking.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). The classic division of search intent offers three variations of queries: Informational. The intent of a Know query is to find information on a topic. These informational queries are the bulk of searches.

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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. I remember presenting our ideas for Marketing Automation to one VP of Marketing in a large Silicon Valley company. He was now CEO of a new company in our market.

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The Creator Economy is rising, but challenges abound

VC Cafe

New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng. New media platforms are enabling a new creator type: Digitally Native Vertical Creator s, Eric Feng. Copyright, or the lack thereof – it’s hard for creators to prevent illegal distribution of their IP.

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The Modern Approach To Account Based Marketing

ConversionXL

Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today.

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