ConversionXL
MARCH 17, 2021
Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline. As a result, Zoom became a house name for video calling while their stocks grew by 545% in 1 year. Use IP-identification to better serve your customers. Here is a practical example of the engagement score.
Duct Tape Marketing
MAY 1, 2023
It's something that trademarked IP that I call the marketing hourglass. Then you can start diving into, uh, very specific, uh, platforms like video. And you can take maybe post content you've already written and say, give me topics, that would make great videos. (13:53): And again, it will give you a bit of a plan.
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Duct Tape Marketing
NOVEMBER 9, 2016
If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well as audience building. What are your thoughts on the hype around live video? The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)! month per line – flat.
Duct Tape Marketing
NOVEMBER 9, 2016
If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well as audience building. What are your thoughts on the hype around live video? The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)! month per line – flat.
ConversionXL
NOVEMBER 3, 2016
What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. For further reading on B2B goals and measurement, check out this article on better measuring lead generation. Videos are great, and often underplayed in the B2B context.
ConversionXL
JUNE 2, 2022
ABM doesn’t stop at lead generation or new opportunities. Tools for IP-targeted ads: MRP ; Terminus. Tools for customized videos: Idomoo ; SundaySky ; Vidyard. Sales finds aligned accounts and works with marketing to create customized journeys. Individuals don’t make B2B buying decisions; groups do.
infochachkie.com
SEPTEMBER 24, 2011
Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. IP) is an ugly thing at a startup. Any function within your startup that involves iterative learning, passion and/or close proximity to your customers should not be outsourced. Launching Venture (33). Negotiating (13).
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