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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Direct traffic is a fantastic segment to analyze because it contains desirable Visitors and yet because it is often polluted (due to our own inability to implement web analytics tools correctly).

Analytics 122
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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. You know all about vanity metrics , and how you shouldn’t be obsessed with them. Due to Google’s increasingly sophisticated algorithms, intent and match are usually pretty high. When Product Reviews Hurt Conversions.

SEO 48
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale. Tools for IP-targeted ads: MRP ; Terminus. Test different channels.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). Analytic: A measure software can track. A metric should tell you what you will do differently. Design must drive metric collection, not the other way around. Insert line of code.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis. Traffic Sources Competitive Analysis.

Metrics 60