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Technical SEO for Startups with Jacque Alec at Capconvert

Mucker Lab

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Jacque Alec , the CEO of Capconvert , to go deep on the topic of technical SEO for startups. A recap of the areas that he covered as well as the full webinar recording is found below. Top Stories: A carousel of news stories related to the search query.

SEO 78
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A Quick Primer on B2B Conversion Optimization

ConversionXL

What Are Your Goals, and What Are Your Metrics? What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. Webinars perform particularly well in a B2B context. What types of micro-conversions produce the highest lead values?

B2B 48
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Lessons Learned: The lean startup

Startup Lessons Learned

So if entrepreneurs want to pioneer new ideas with a lean model, my advice is to use low cost alternatives to build differentiality that can be protected from institutions with far more money than ethics, creativity, or innovation-- other than skirting the loopholes in our justice system regarding protection of IP, and honing predatory tactics.

Lean 168
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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. DemandBase.

IP 98
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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

Last week, Bplans members had the opportunity to attend our free webinar, “14 Tips on How to Pitch and Get Funded.” Needless to say, the webinar was absolutely packed with great tips on what it takes to pitch your business so that investors take notice. These are the metrics for the SaaS model that we have.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? They haven’t completed a form, joined a webinar, or requested a demo. Tools for IP-targeted ads: MRP ; Terminus. Are you on a trajectory to meet your mid-term and long-term growth targets? Test different channels.

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Lessons Learned: CPI > CPC

Startup Lessons Learned

Other than that, you know their IP address, maybe their browser version or what country they are in. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0