View from Seed

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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

View from Seed

2019 is off to an exciting start for IPOs of VC-backed startups. All three have different business models… SaaS, media/ad, and consumer transactional. In some respects though Zoom has had the most “successful” IPO of the three companies, which has surprised some folks.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? NVV: How did you adjust?

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Announcing NextView Operator Guilds

View from Seed

He was previously VP Product at Runkeeper (sold to Asics), a General Manager and Director of Product at Zynga (IPO), and Director of Product at Conduit Labs (sold to Zynga). Responsibilities included TV advertising, consumer media channels, creative, PR, research, UI/UX, photography, and brand strategy. Back to Top).

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City Made: Why NYC Is A Great Place To Be An Entrepreneur

View from Seed

For a pursuit that largely revolves around silent time spent at a computer by one person then, slowly at first, a few more people, a bit more talking, and on and on until failure, acquisition, or IPO, it may seem inconsequential to consider where it all goes down.

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City Made: Why NYC Is A Great Place To Be An Entrepreneur

View from Seed

For a pursuit that largely revolves around silent time spent at a computer by one person then, slowly at first, a few more people, a bit more talking, and on and on until failure, acquisition, or IPO, it may seem inconsequential to consider where it all goes down.

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What Makes a Great Consumer Startup Marketer?

View from Seed

Even ignoring Silicon Valley, places like New York and LA seem to have an edge relative to Boston because of its proximity to media outlets and the prevalence of marketers from big and exciting consumer brands or entertainment companies. But when you think of hip, innovative new consumer brands, well, you don’t really think of this town.

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