ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

OCTOBER 16, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. As Lean Startup methods have been used now for a number of years, we’ve become increasingly interested in how companies use them to sustain growth. Next Tuesday, October 22 at 10a PT, we’ll take a look at this advanced entrepreneurship question.

Lean 167

Lean Startup Software Engineering Agile 167

Startup Lessons Learned

MARCH 6, 2013

Once again, along with my partners at 500 Startups, we are proud to present the most substantive track at SXSW: [link] There was a running joke last year that "the Lean Startup track was the only place at SXSW you couldn't get out of the building." Seth Sternberg Co-Founder & CEO Scott Chacon CIO Kevin Hale Senior Product Manager NEW!

Lean 165

Lean Cofounder Startup Software Engineering 165

Startup Professionals Musings

NOVEMBER 28, 2020

He nails the current key startup parameters, including the following: Crafting a lean business plan as your road map. Building a minimum viable product, with customer validation. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Steve Blank

JUNE 26, 2015

—– Lean Innovation Management. In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. The result will be: a new, Lean version of the Three Horizons of Innovation.

Lean 120

Lean Management Business Model Incubator 120

YoungUpstarts

JUNE 1, 2019

In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. Go-to-Product. Go-to-Market. In the go-to-product phase, you can get help from a plethora of incubators, accelerators and angel investors. In other words, they need go-to-market traction.

Cleveland 150

Cleveland Framework Marketing Early Stage 150

crowdSPRING Blog

MARCH 25, 2012

We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business.

Lean 98

Lean Channel Marketing Software Review 98

Startup Lessons Learned

OCTOBER 11, 2017

Guest post by Jennifer Maerz, Program Chair of Lean Startup Co. For eight years, our flagship conference has focused on sharing stories and lessons of putting Lean Startup’s entrepreneurial methodology into practice. Lean Startup Week (Oct. 31 ( limited to the first 200 Gold Passholders.)

Lean 108

Lean Programming San Francisco Cofounder 108

Startup Lessons Learned

OCTOBER 21, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Between webcasts and interviews, we’ve been gradually introducing some of the speakers who are appearing at this year’s Lean Startup Conference. ha) take all that data and package it up for politicians, in a product to help them monitor their earned media.We

Lean 152

Lean Startup Metrics Silicon Valley 152

Up and Running

DECEMBER 17, 2020

Is there a well-defined, sustainable market for your product? Is it the first product to do so? Is it differentiated from other products in its competitive set? Marketing Is a distinct business function. Marketing is one such function. Why you should invest in a digital marketing plan. Money is tight.

Marketing 142

Marketing Technical Review SEO Hosting 142

Up and Running

MAY 17, 2016

Taking steering one step further, let’s suggest that good planning, with milestones and metrics, is something like steering with the aid of a GPS. Metrics are like dials on the dashboard, indicators of how you’re doing, tracking your progress toward goals. Metrics give you tracking and accountability.

Metrics 80

Metrics Social Media Business Plan Advertising 80

ReadWriteStart

OCTOBER 6, 2020

The days of creating amazing content, paying for advertisement, and then leaning back on your chair to get great results are essentially over. Here are five essential inbound marketing tools for startups and entrepreneurs. Manuals to show your prospects how to best take advantage of your product.

Marketing 156

Marketing Entrepreneur Social Media Startup 156

Startup Lessons Learned

DECEMBER 23, 2009

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167

Metrics San Francisco Lean Continuous Deployment 167

Up and Running

DECEMBER 6, 2012

Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning™. Before I dive too deeply into the Lean Planning methodology, it makes sense to talk about its history and where it comes from. Determine your target market: You need to know and understand your customers.

Lean 147

Lean Silicon Valley Forecast Technical Review 147

Steve Blank

OCTOBER 15, 2019

If they were a commercial company, they figured out product/market fit; or if a government organization, it focused on solution/mission fit. HR processes, legal processes, financial processes, acquisition and contracting processes, security processes, product development and management processes, and types of organizational forms etc.

Government 317

Government Technical Review Acquisition Metrics 317

Up and Running

APRIL 29, 2019

When your marketing plan aligns with your branding goals, your company becomes memorable to the masses. percent of American companies use some type of digital content marketing. Make sure branding and marketing align by following the 11 steps below to sync your business branding goals with your actions.

Marketing 142

Marketing Social Media Lean Campaign 142

Startup Lessons Learned

APRIL 29, 2013

This post was written by Sarah Milstein, co-host of The Lean Startup Conference. We’re looking for speakers for the 2013 Lean Startup Conference. If you’re a Lean Startup veteran, feel free to skim the beginning, as this is mostly stuff you already know. Will you be able to think up alternative products? in ten years?

Lean 165

Lean Technical Review Startup Software Review 165

Startup Lessons Learned

AUGUST 3, 2009

Lessons Learned by Eric Ries Monday, August 3, 2009 Minimum Viable Product: a guide One of the most important lean startup techniques is called the minimum viable product. I was delighted to be asked to give a brief talk about the MVP at the inaugural meetup of the lean startup circle here in San Francisco.

San Francisco 168

San Francisco Product Lean Continuous Deployment 168

Startup Lessons Learned

DECEMBER 16, 2009

Lessons Learned by Eric Ries Wednesday, December 16, 2009 What is Lean about the Lean Startup? The first step in a lean transformation is learning to tell the difference between value-added activities and waste. I was giving my first-ever webcast on the lean startup. This value is evident in Lean Startups.

Lean 140

Lean San Francisco Continuous Deployment Startup 140

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

AUGUST 21, 2013

What if we could increase productivity and stave the capital flight by helping Life Sciences startups build their companies more efficiently? For the last two and a half years, we’ve taught hundreds of teams how to commercialize their science with a version of the Lean LaunchPad class called the National Science Foundation Innovation Corps.

SBIR 316

SBIR Technical Review Lean Startup 316

Up and Running

MAY 8, 2015

A lean business plan does what every business owner and aspiring startup needs to manage strategy, tactics, execution, and essential business numbers. It stays lean and simple with just bullet points for essentials and a collection of lists and tables. Why lean ? Because lean means strong with muscle but no fat.

Lean 60

Lean Business Plan Forecast Technical Review 60

Startup Lessons Learned

SEPTEMBER 6, 2012

This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference. This year, for the first time, we've added a day of workshops and site visits to The Lean Startup Conference. The Lean Entrepreneur: Embrace the Unknown to Go Big with Patrick Vlaskovits and Brant Cooper.

Lean 154

Lean Cofounder Analytics Startup 154

Up and Running

MAY 28, 2015

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. Start your lean business plan today: Download our Free Lean Plan Template one-page-pitch-download.pdf. I’m going to start with what’s a lean business plan.

Lean 60

Lean Business Plan Video Software Review 60

Up and Running

NOVEMBER 19, 2012

After 5 years of being CEO of Palo Alto Software , and over 15 years in the start-up and entrepreneurial world I am convinced that the only way to grow your company as quickly as possible, while not getting ulcers, becoming an insomniac, and aging more than your years, is to engage in Lean Planning. what is Lean Planning?

Lean 83

Lean Small Business Forecast Technical Review 83

Up and Running

AUGUST 20, 2018

Most of us need just a Lean Business Plan, for internal use, with just bullet point lists and important projections. Good businesses always keep their Lean Plan up to date. The lean business plan is great news because it makes the planning process much less daunting. More on that in the section on the Lean Plan.

Business Plan 119

Business Plan Technical Review Lean Forecast 119

Startup Lessons Learned

AUGUST 31, 2015

The following is a guest post by Kirsten Cluthe and Ritika Puri from The Lean Startup Conference team Wondering what’s new in the Lean Startup community? Product Hunt, an 18-month old startup, has evolved from a basic idea into a thriving online community. She wants to disrupt Hollywood with the Lean Startup method.

Lean 60

Lean United States Fractional CTO Startup 60

Startup Lessons Learned

JULY 13, 2009

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen is the book for you.

Product Development 153

Product Development Developer San Francisco Product 153

Austin Startup

FEBRUARY 1, 2018

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.

Management 85

Management Product Technical Review Software Review 85

Up and Running

JULY 31, 2015

This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. Listen to Episode 9: Show notes: What is Lean Planning? Lean Business Planning by Tim Berry – (31:21). What’s the lean mean? – (:25).

Lean 60

Lean Business Plan Forecast Software Review 60

Up and Running

APRIL 10, 2013

When launching a new company or marketing campaign, your major concern shouldn’t be whether or not you can execute on the plan. This was the major theme behind a discussion my company hosted recently with “Lean Analytics” author Alistair Croll. It should be whether the idea is worth investing in at all.

Lean 71

Lean Analytics Technical Review Social Media 71

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Lessons Learned

JANUARY 12, 2010

Lessons Learned by Eric Ries Tuesday, January 12, 2010 Amazing lean startup resources A year ago, there was no lean startup movement. I continue to believe that the explosion of interest in the lean startup has very little to do with me. If you are attempting to apply lean startup ideas in your own business - you are not alone.

Lean 146

Lean San Francisco Wiki Startup 146

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121

Marketing Campaign Non-Compete Lean 121

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58

Metrics Clickthrough Lean Analytics 58

View from Seed

OCTOBER 24, 2019

This means being really conservative with your cash burn early on until you have clearly found product/market fit. But the best founders I know almost always operate as though they have much less money in the bank, and won’t scale burn until they are super confident in their product/market fit. Experienced founders: B2B.

Dilution 149

Dilution B2B Burn Rate Early Stage 149

ConversionXL

AUGUST 8, 2018

Does investing in employees marketing skills pay off? Within marketing departments, an estimated 4.2% of the total marketing budget now goes to training programs, up from 2.7% Within marketing departments, an estimated 4.2% of the total marketing budget now goes to training programs, up from 2.7% Too little?

Marketing 106

Marketing Metrics Programming Leadership 106