Remove Marketing Remove Product Name Remove Sales Remove SEO
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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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How to Make Product Pages That Sell

Up and Running

Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO. SEO is a set of practices that help search engines classify your site so your audience can find your website. An SEO caveat.

Product 101
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Queries closer to a sale tend to be longer and less ambiguous, too.

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How To Rebrand & Re-Market Your Ecommerce Site For The Summer

YoungUpstarts

Here’s how to rebrand and re-marketing your ecommerce site for summertime sales. Just make sure the design elements you include matches with your product offerings in some way. Keep Your Marketing Sunny & Fresh. This brings us to our next tip, keeping your marketing sunny and fresh. Remember to stay positive.

eCommerce 100
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. Using our definition above, this traffic is of very low quality.

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Essential Ingredients of Effective E-Commerce Product Pages

The Startup Magazine

percent of total retail sales and growing at a rate of 15.75 percent a year, YCharts reports, an effective internet marketing strategy is now crucial for succeeding in business today. Your product page title tag is the element that has the biggest impact on your page’s SEO performance. Product Features and Description.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

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