ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Sales cycle length increased. So what does it take?
crowdSPRING Blog
DECEMBER 27, 2013
These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! How to Shorten Your Sales Cycle and Avoid Wasting Time – crowdspring.co/18DA191. Marketing Advice for Startups: 9 Tips for Bootstrappers | 1871 – crowdspring.co/1cmRQbO.
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YoungUpstarts
AUGUST 19, 2016
Developing your product is just the beginning. Then come the marketing, sales, and accounting considerations. His investment in human capital was as much a part of his business plan as market opportunity and fundraising. by Shawn Overcast , managing director at gothamCulture. How to Make Human Capital Work for You.
ReadWriteStart
JUNE 16, 2011
For the uninitiated, Zoho introduced a CRM system that was one-tenth the price of Salesforce.com and penetrated the lower end of the market using an Indian cost structure. Guttula, Bizosys' CEO, and Karana founded the company with the goal to "simplify software development." Toward that end, they have created two products.
ConversionXL
NOVEMBER 3, 2016
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.
Both Sides of the Table
MAY 7, 2011
The important lesson in order to gain market share was that in order for new users to try Microsoft Excel, they had to be able to work with the files their coworkers were creating. Lesson: You dn’t want your customers to feel locked into using your software. Do you see product managers as a hindrance to software development?
Software By Rob
OCTOBER 14, 2010
Photo by DeclanTM This article is #7 in a series about startup marketing. I’ve gone on and on about the subject of pre-launch marketing on my podcast , made mention of it in my book , went into detail on TechZing , and again on a recent Micropreneur Academy conference call. Far more important is marketing execution.
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