Duct Tape Marketing

DECEMBER 26, 2023

Decoding the Top 5 Marketing Trends of 2024 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to talk about the top 5 marketing trends for 2024. Click on over and give us a review on iTunes, please!

ChatGPT 81

ChatGPT Marketing Video Search 81

Up and Running

DECEMBER 17, 2020

Is there a well-defined, sustainable market for your product? And one question that many startups overlook at the early stages of formulating their business plans: do you have a well-reasoned, effective, and budget-savvy marketing plan? Marketing Is a distinct business function. Marketing is one such function.

Marketing 142

Marketing Technical Review SEO Hosting 142

Occam's Razor

JULY 5, 2021

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

Analytics 148

Analytics Marketing Channel Software Review 148

ConversionXL

NOVEMBER 8, 2018

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? Not everyone will benefit from the disruption caused by voice search. Are you sure voice search isn’t just a fad?

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

OCTOBER 7, 2021

However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing. It also gives you a product to market. Image source.

Product 142

Product Marketing Software Review Social Media 142

YoungUpstarts

OCTOBER 10, 2017

Without any doubt, marketing is one of the crucial elements of business success. Every experienced marketer and business owner knows that poor or inadequate marketing efforts can affect the sales and vice versa. So, in case you want to run a successful business, you must develop marketing strategies on different platforms.

Internet 178

Internet Video Campaign Product 178

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product 65

Product Marketing Social Media SEO 65

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

YoungUpstarts

MARCH 1, 2018

by Brian Sutter, Director of Marketing, Wasp Barcode Technologies. As you look through the list below for some big ideas to apply to your marketing this year, some will sound familiar. 2018 isn’t a year to completely throw out everything you’ve learned about marketing before. Online reviews are a marketing channel.

Small Business 187

Small Business Marketing Technical Review Social Media 187

Duct Tape Marketing

DECEMBER 30, 2022

How To Improve Your Local Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch.

Software Review 89

Software Review Marketing Technical Review Michigan 89

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency.

Marketing 89

Marketing Affiliate Channel Software Review 89

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign CTO Marketing Social Media 149

Duct Tape Marketing

DECEMBER 22, 2020

2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch . In this episode of the Duct Tape Marketing Podcast , I am expanding on the theme of the trend I started last week. Trends for 2021 for Small Business Marketing Consultants.

Small Business 93

Small Business Marketing Technical Review SEO 93

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Implications of Secure Search Decision.

Search 154

Search SEO Analytics Engineer 154

Duct Tape Marketing

APRIL 21, 2022

Local Marketing Strategies For Your Small Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. More About Laura Nelson: Signpost.com. Like this show? Duct Tape Transcript.

Small Business 90

Small Business Software Review Marketing Technical Review 90

ConversionXL

FEBRUARY 3, 2022

Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. In this article, you’ll learn what growth hacking in marketing is and what it’s not. Why do people think growth hacking in marketing is controversial? Growth marketing was born out of necessity.

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd and Laure Fisher. In this episode of the Duct Tape Marketing Podcast , I interview Todd and Laure Fisher. 2:15] How did the idea come about to create the company? [4:02]

Metrics 85

Metrics Marketing Software Review Cofounder 85

Duct Tape Marketing

MARCH 8, 2022

4 Steps To Create A Perfect Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. It is harder than ever to decide the right direction for your marketing. You can use this article to help you create a clear marketing message, direction, and plan. How do I know the problem I am solving?

Marketing 92

Marketing Software Review Technical Review Retention 92

Hearpreneur

APRIL 24, 2024

I'd made a comment about not having thought of a business name. After that, I said something about being the crazy cat lady, and the response was “There's your business name” When I decided to rebrand, I wanted my business name to reflect my service offerings more, but I still wanted something quirky.

Naming 112

Naming Entrepreneur Hungary Search 112

Duct Tape Marketing

JUNE 19, 2018

Your Guide to Google Search Console written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. Google AdWords : For a lot of small business owners, paid search is the way they generate leads and customers.

Search 76

Search Analytics HTML Technical Review 76

The Startup Magazine

MARCH 29, 2020

One way to do so is through digital marketing. More small businesses are starting to embark on the trend of using digital marketing to reach and engage potential consumers online. Digital marketing has become the most cost-effective means to reach one’s target audience. Precise targeting of the right consumers.

Small Business 101

Small Business Social Media Technical Review Marketing 101

Duct Tape Marketing

JULY 16, 2020

Why Direct Marketing Is More Effective Than Ever written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brian Kurtz. In this episode of the Duct Tape Marketing Podcast , I interview Brian Kurtz, Founder and CEO of Titians Marketing. Brian is a true fan of direct marketing.

Direct Marketing 101

Direct Marketing Marketing Software Review Database 101

ConversionXL

APRIL 1, 2019

Marketers are intimately familiar with their industry and product. Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand. Hindsight bias , the original researchers found, leads us to overestimate our ability to predict a past outcome.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

JULY 22, 2020

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Not an optimal use of time. So how do you get aligned?

Sales 90

Sales Cost Marketing Audience 90

Hearpreneur

OCTOBER 25, 2023

From crafting a compelling brand identity to mastering digital marketing, it's a multifaceted journey that demands careful planning and execution. The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue.

eCommerce 129

eCommerce Omaha Entrepreneur SEO 129

ConversionXL

APRIL 7, 2021

Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today.

IP 98

IP Marketing Technical Review Software Review 98

Duct Tape Marketing

SEPTEMBER 14, 2022

Why Marketers Should Start Integrating AI Into Their Work written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sam Garg. In this episode of the Duct Tape Marketing Podcast , I interview Sam Garg. In this episode, I talk with the founder of Writesonic AI, Sam Garg, about AI today.

Marketing 75

Marketing SEO Social Media Artificial Inteligence 75

Up and Running

MARCH 5, 2018

I assumed that if I opened a business, customers would just show up—no major marketing effort required. Other entrepreneurs take the complete opposite approach and treat marketing as if it’s the 1916 Battle of the Somme: they throw all of their resources in the general direction of their intended audience and hope something hits its mark.

Marketing 136

Marketing Software Review San Diego Curation 136

ConversionXL

NOVEMBER 23, 2022

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Andrei Faji, Engagement Marketing @ PandaDoc.

B2B 94

B2B Marketing Curation PPC 94

ReadWriteStart

DECEMBER 20, 2022

Don’t get us wrong, Nokia was one of the first innovators in the cellular world, being the first to create a cellular network. It was a leader in the online advertising market, and then it did not face any competition from Google or Facebook. The consequences of this are well known to us today. Let’s dive into these stories.

Software Review 190

Software Review Application Development Technical Review Bankruptcy 190

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Use this data to understand consumer behavior and to develop targeted messaging strategies.

Metrics 157

Metrics Marketing Campaign Audience 157

Duct Tape Marketing

MAY 19, 2020

5 Types of Video That Improves Marketing Content written by John Jantsch read more at Duct Tape Marketing. Video content is a hot topic in marketing circles. Search engines continue to reward businesses with video on their homepage with additional traffic. Brand Story. Every brand has a story. Service or Product Videos.

Video 101

Video Marketing Technical Review Software Review 101

Duct Tape Marketing

APRIL 17, 2024

How to Balance AI Magic with Human Expertise written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. It's the best investment I ever made.

Artificial Inteligence 70

Artificial Inteligence ChatGPT Differentiation Technical Review 70

Duct Tape Marketing

SEPTEMBER 26, 2019

Transcript of Creating Content that Ranks in Local Search written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. They are both marketing consultants and part of the Duct Tape Marketing Consultant network. Back to Podcast.

Search 48

Search Technical Review Chicago Engineer 48

The Startup Magazine

DECEMBER 18, 2018

After all, many people now spend a lot of time interacting and searching for new information on the web. In the eyes of search engines, a website’s value lies in how well-connected it is to other websites within its domain. These are the questions that the search engines’ algorithms try to answer. Does it cite other websites?

Social Media 91

Social Media Marketing Algorithm Web Development 91