It’s true that I have a functional focus on three areas: Performance-based marketing, digital television and mobile computing. If you’re a startup and you haven’t read my summary of Clay Christensen’s seminal work please do. Often it turns out that the market is greatly expanded by having a lower price point new entrant. MORE >>

An extremely useful concept that has grown popular among startup founders is what eminent entrepreneur and investor Marc Andreessen calls “product/market fit&# , which he defines as “being in a good market with a product that can satisfy that market&#. But it takes time to reach product/market fit. MORE >>

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity. Marty Zwilling. MORE >>

We constantly hear about “product market fit.” ” But my post yesterday about  The Power of Passion When Starting Your Company  was about “founder market fit.” In parallel, there’s often a Lean Startup methodology going on that does more quantitative tests of the specific product. It is. MORE >>

I was spending some time with an MIT senior who is very involved with the startup community and has spent some time working at venture funded companies.  We were chatting a bit about marketing for early stage companies.  She asked a pretty simple question: “What is marketing for a startup, really?”. How important is it?  MORE >>