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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC vs SEO — What’s the difference?

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5 Reasons SEO Is Important For Businesses

The Startup Magazine

One of the most effective and best digital marketing strategies is Search Engine Optimization (SEO), a key aspect of every successful business. Here are five reasons why SEO is important for businesses. It will lead to an influx of website traffic and drive sales for your business as people will trust your business more.

SEO 126
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How to Measure Small Business Website Performance

Up and Running

Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. How to measure your small business website performance. SEO performance. Keyword research. Do keyword research.

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50 Must Have Features to Include in Your Small Business Website

Brandanew

Without an optimized brand website, your small business will not stand out. Your small business has a ton of other competitors who are also vying for customer attention. For instance, every website has a header with a logo, a tagline, a call to action, a footer with contact information, social media buttons etc.

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Productivity Tips For Small Business Owners

YoungUpstarts

Starting your own business takes a lot of courage and determination, but it can also be very rewarding. That’s why the majority of small business owners will tell you that they would do it all over again, even though it is hard work. Accounting is one of those dull tasks — at least for the majority of small business owners.

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The Future Of SEO And Online Visibility

YoungUpstarts

If you want to be found online today, you need to be thinking in terms of online visibility not traditional Search Engine Optimization (SEO). SEO is no longer the only important component to online success. Social media has taken over how people search. Constantly update your text and content to be fresh and informative. .

SEO 160
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Popular Marketing Techniques for Small Businesses

The Startup Magazine

In the competitive world of small business, effective marketing is key to standing out and attracting customers. With limited budgets and resources, small businesses must be strategic in their marketing efforts, utilizing techniques that offer the most bang for their buck.